A great content is powerful enough to drive good traffic and cheap enough to fit into your marketing budget. Copywriting to increase conversion has become an integral part in organic marketing of online businesses. And it therefore important to follow certain copywriting tips. The better your content, the higher will be your visibility and more will be the number of visitors.
Being one of the cheapest forms of organic marketing, more and more businesses now use experienced professionals to meet their content writing needs. While some businesses have permanent copywriters working for the organisation, many businesses resort to remote staffs and freelancers for their copywriting needs. No matter what the scenario may be, copywriting tips to increase conversion has become is extremely important for online businesses.
Also Read: BETTER CONTENT CREATION: A VITAL DIGITAL MARKETING ELEMENT
Blogs have become an integral part of online businesses nowadays. The quality of blog and the information that the blogs provide play a major role in deciding the quality of the overall website. This has further added the need of using high quality content and copywriting to maximize conversion. Be it a promotional piece or an informational content, writers need to follow some basic copywriting tips to write and preset the perfect piece of copy.
Analyse audience psychology
One of the foremost copywriting tips to follow! Understanding and analysing the psychology of your audience forms the integral part of copywriting to increase conversion. Your content will only influence your audience when they are able to understand and accept what you write. For this, it is essential that you have an extensive knowledge about the likes, dislikes, needs and wants of your target audience. The age, gender, demography and social life, each has a role play in the psychology of the audience.
Social media data, is an important source of understanding your audience persona. Tracking the activities on various social media networks gives you a insightful details abiout your audience. You can then easily use the information for creating your copywriting content.
Use influencing factors
Once you have a clear idea of the psychology or your target audience, start extracting and using elements and factors that influence your audience besides following other copywriting tips. When you have detailed reports or your audience’s age, preference and demography, you can divide them into smaller and more homogenous sections. This gives you better control over your audience as these small groups of audience have similar likes and preferences. Thus, they are much easier to persuade. With an in-depth information about your audience you can create audience-focused ads which are highly persuasive. These elements can easily influence your target audience and thus is effective in copywriting to increase conversion.
Create an engaging copy
One of the copywriting tips is just creating a copy and publishing it is will never bring you the results that you aim for. You cannot limit yourself to just textual elements if you wish your copywriting to increase conversion. In the current world of online marketing, technological sophistication has pushed promotional ads to a new level. Simple text no longer keeps the audience attracted to a piece of content. The most prevalent copywriting tips would include the use of images, videos and more recently, statistical data and graphs to make the copy more engaging and persuasive for the audience.
Jeff Bullas, a major search engine and social media influencer and content marketing specialist, says that ad content that has images, videos, graphs or statistical data tend to have nearly 94% more conversion than an ordinary copy. This is evidence of the fact that the quality and type of content plays a major factor in copywriting to increase conversion.
Use of power words
Words do play a vital role in copywriting to increase conversion. One of the copywriting tips to be kept in mind: average words and poor grammer can be dangerous in generating traffic to your website. This often reflects a poor quality website and even fraudulent businesses. Thus using perfect grammar and playing with power words can be great in traffic generation to your site.
Words like “ Unique”, “Failsafe” and the use of numbers and figures etc. can act as power words to boost traffic. A content headline “10 Tips For 100% Overnight Conversion” will attract the attention of a larger group of audience than “10 tips for conversion”. In the above example, “100% Overnight conversion” acts as the power word. Using words like “your”, “yours” and you too have a powerful impact on the audience. This shows that the content is created especially for the audience and thus have a better effect on the audience.
Compact is the word that holds great importance in the copywriting tips. Copywriting to increase conversion is a potent tool in organic marketing. However, creating the perfect form of copy is essential so that the audience does not get bored. For copywriters, it is important to remember that the audience have a very low attention span. This ranges from 3 to 5 seconds. Thus, make sure that whatever content you use, try making the most impact within the first 3 seconds. These are pivotal in pushing your audience to take the next step.
A compact content is easier to read and understand: one of the most crucial copywriting tips. With audience having just a few seconds to spare on your content, the first three words should be powerful enough to make an impact. Thus if you are using a headline as your copy, make sure it is compact, engaging and compelling so that the audience is interested to read further or click on the call-to-action.
No matter how hard you try, you can never claim to be the best copywriter. The fact that beauty is held in the eyes of the viewer holds true in the case of copywriting as well. While one group of audience may find your content fascinating, others might not find it as good as that of your competitor. Copywriting tips require you to constantly evolve and improve your writing to make your message clearer and more distinct to your target audience. This requires constant practice and a strong command over the languages that you plan to use in copywriting to increase conversion.
Copywriting tips need the ability to charm your audience by the distinct use and play of words. A content will be considered powerful enough only when it is able to pull in the maximum number of audience within the smallest amount of time and also result in the highest conversion.
Keeping a vigilant eye on your content and its quality is important to increase conversion. A fall in the quality of your content at any point of time on any page in your website can have disastrous effect on your conversion and even your page rank.