In this advanced digital world, Snapchat has risen in terms of popularity, fame and prominence rather quickly than most other video messaging apps do. Created by Evan Spiegel, Bobby Murphy and Reggae Brown Poster and launched in September 2011, Snapchat now has over 100 million daily active users. With the introduction of the On-Demand Snapchat Geofilters, the social network has upgraded itself from offering only Community Geofilters. Want to know more about the whole new custom designed Geofilters of Snapchat? Read on.
Snapchat’s latest move in providing the option of custom designed Geofilters is seen by many as a huge step towards monetizing its app. These custom designed On-Demand Snapchat Geofilters can virtually be created anywhere. The initial Community Geofilters offered by Snapchat were designed for their use in public places. These new “on-demand” Geofilters prove to be more suitable and apt for private venues- may be your office, or that favourite coffee shop around the corner! The Snapchat Geofilters offer an easy and fun way to embellish and adorn their Snaps, no matter what their location is on the globe.
Moving over to the next part, you all probably want to know by now the process of incorporating On-Demand Geofilters for your private and personal meetings. Well, this three step process of acquiring the On-Demand snapchat Geofilters sound relatively simple. What you need to do at first is design your Geofilter with any image editing app or software that pleases you.
The next step involves you mapping the location geofence where you would want your On-Demand Snapchat Geofilters to be available. You would also need to select and mention the date and time you want your Geofilter to be active. The final step is a bit of luck actually, and you don’t need to do anything here other than submitting your order. A Snapchat editorial team would take it up for review, and if it’s approved, they will push it live.
Snapchat offers “on-demand” Personal Geofilters for events that are hosted privately, with the limitation that you don’t include any branding or logos. Business Geofilters don’t have that restriction though as they can be created with logos and branding, however they are also governed by strict business guidelines and regulations.
Snapchat previously consisted of two types of Geofilters – Community Geofilters, as mentioned above, and the other one being Sponsored Geofilters. Community Geofilters can be freely submitted, though they are restricted in use and cannot include logos and marketing. The Sponsored Geofilters on the other hand provides marketing based filters to enable big brands to cover a large area.
The new On-Demand Snapchat Geofilters, starting at a pricing of $5, boast of a minimum size of 500 square feet, and the minimum time allotment during which the Geofilter can exist is 30 minutes. The size spectrum of “on-demand” Geofilters is quite large, as users can spread them through a mammoth 5,000,000 square feet. The maximum time limit is fixed at 30 minutes for “on-demand” Geofilters.
Snapchat currently generates revenue from the brand-designed Geofilters, and through the various in-app purchases of its users when they wish to replay a snap. The new On-Demand Snapchat Geofilters could generate even greater revenue for the social network. Small and medium sized business can now benefit from these custom designed Geofilters by using Snapchat as their channel of marketing. Apart from that, it’s more likely for users to send more snaps if they are opened up to more filters.
At present, these On-Demand Snapchat Geofilters are available to users living in the U.S., UK and Canada only, though the company has announced that more locations would be added to its present list.
The On-Demand Snapchat Geofilters are the social network’s second try at generating revenue through filters. Previously, Snapchat offered users to purchase readymade filters, before making them free. What remains to be seen now is whether this step works well for the company or not. As of now, the power of designing your own filters should give you reasons enough to purchase them.