Social media is currently the most widely used digital marketing platform. No matter the form of business (traditional or virtual), promotional campaigns on social media is an indispensable criterion to survive in the competitive market. Business promotion on LinkedIn, Facebook, Twitter, Instagram is something marketers can no longer ignore.
Social networks are presently the most accessed online sites. With billions of users of the social media, these platforms are the best place to promote one’s business. The high volume of active users ensure that once promoted, an ad reaches the highest number of target audience. This has primarily been the base of focus for marketers. Over the years, many different forms of promotional tools and activities have evolved on social networks. This has further enhanced the user-experience as well as improved the promotional techniques and strategies of the marketers. Thus, marketers are now able to serve a more focused target audience resulting in better promotional outcomes. Promotion on LinkedIn is one really great way to earn your business points.
LinkedIn has been gaining momentum in serving online businesses as a powerful social network. With the reputation of being the only professional social network, LinkedIn has rapidly spread throughout the globe within a few years. It is now credited as the best social network for professionals as well as for small and medium level businesses. Thus promotion on LinkedIn can be highly beneficial if you are looking forward to establish connections and network with like-minded people and business associates.
Create an engaging company page
LinkedIn is all about what you do, who you are and the business that you perform. Being a professional social network, LinkedIn helps companies, businesses and individuals connect at a professional level.
Creating an engaging LinkedIn page requires that you highlight your business, services and products on your page. As exclusivity is the key element that each business requires to survive in the market, promotion on LinkedIn should be done of what is best about your business. Your company page in LinkedIn should suffice as a window to your work and product.
LinkedIn also provides Showcase pages that marketers can use to highlight their best products and services. Each page allows you to display a specific product along with its detailed information. The analytics will help you have a better access on customer data and visitor information.
Industry specific relevant keyword
Keywords are the chief component for promotion on LinkedIn. Most social networks, including LinkedIn, have their own algorithms based on which searches are performed. With relevant keywords that are industry-specific, your LinkedIn page has a higher chance to reach out to the target-audience easily.
Conduct a thorough research on keywords that you plan to use in your profile. You can use single words or phrases. However, long tailed keywords work the best in any search algorithm. Alternatively, you can also use the Google Keyword Planner or any other online keyword planning tool to list out the perfectly relevant keywords for your use.
Post multiple updates a day
Many marketers create a LinkedIn profile and keep it that way. However, like any social network, LinkedIn too requires that you remain active on this social site. Posting regular updates on LinkedIn shows that you are active and people would take an interest on your page.
Post about your present and upcoming products, your business and the way you want it to grow and expand over the years to come. Include some interesting facts and figures in your posts to make it more attractive. Images and videos too are a great way to generate audience attention and help in promotion on LinkedIn.
Creating a unique content for your LinkedIn profile also attracts the attention of industry influencers and top-notch businesses who can help in boosting your social presence.
Comment and recommend
An active social network life does not only mean that you need to just keep posting updates about your business. Commenting on posts of other LinkedIn users, especially that of industry influencers may help you achieve brownie points. A worthy comment on any post can also boost your visibility on the social network. This helps you to connect to bigger brands and influencers who can spread your word throughout the social network.
Asking for feedbacks and recommendations can also be powerful in boosting your social presence, while helping in promotion on LinkedIn. However, you need not limit this to just the influencers. You can also extend it to your followers and customers on LinkedIn. Feedback and recommendations have often been a powerful source for the generation of strong business ideas.
Be seen on search engine as well
With proper and strategized promotion on LinkedIn, you tend to generate visitors for your profile. This is advantageous as an increase in the traffic will help boosting the page rank and SEO of your LinkedIn profile page.
With regular traffic to your social profile, search engines too index your profile pages in relevance to your keywords and industry. This benefits your business as it is visible to your target-audience when they make a search with any relevant keyword that is present in your profile, while helping in promition on LinekdIn.
Structure your business and company summery properly using powerful and competitive keywords. Try highlighting URLs and links that you think visitors will be interested to look into. Making it attractive and engaging will aid in promotion on LinkedIn.
Once you have all the right elements at the right place you can witness how your LinkedIn profile can be a powerful business generator.