A small glimpse of your product. A hint of what you are to bring to your audience. Creating anticipation. Building up excitement. These are the most common tasks that a teaser creates. Teasers for promotional campaigns are quite common. Luring the audience in to wait anxiously for what is to come is the task that teasers perform.
Marketers try to create a big hype before the launch of a product. This razzmatazz is all but to leverage the anticipation among the audience. Teasers help build curiosity which is highly beneficial for marketers who are launching a new product. Marketers are always on the look out for audience who will convert to become loyal consumers of a product. Teasers for promotional campaign use a number of techniques to keep an audience hooked to their product. However, curiosity is a prime tool that can be used heavily to make audience switch between products. Teasers are the most potent tools to create a group of audience who will be ready to buy your product once it is launched.
However, creating an interesting teaser that will be compelling enough is a challenging task. Teaser building requires lots of brainstorming. Creating a perfect teaser takes time and effort. A teaser can often determine the making or breaking of a product. However, even a perfectly created teaser may at times fail to generate the kind of push a marketer aims to build among his target audience.
With the changing era of marketing, digital promotion is the best platform for promotion of products and ideas. Teasers for promotional campaign which initially was mostly text based has now changed, evolved and modified to a more digital format. While consumer goods mostly use video teasers for their product promotion, online businesses normally use different types of teasers. With a higher access to a number of different platforms, using teasers can be varied and distinct.
Teasers can be videos, imageries, multimedia and text. No matter what the type of teaser is, the main purpose is to build an anticipation and curiosity among the target audience.
A teaser mainly serves four major elements of marketing. These are amplyfing presence; catchy presentation; product appeal and collection of information.
Teasers are created to amplify the presence of an oncoming product. It helps induce into the audience something useful coming their way soon. It helps create a virality of the product and make people start talking about it.
Your brand image or identity is a good medium to start off with your teaser campaign. Using a powerful brand logo or brand identity, helps you amplify your presence in the online market. For example- if we take the example of Apple’s upcoming products, a small teaser hint of the product along with the Apple logo is enough to entice audience and to arouse their expectation.
Teasers for promotional campaign can be used by big brands with their already established strong consumer base.
However, when it comes to small businesses and startups, it becomes a challenging task to get the teaser itself noticed.
Thus when a first-time entrepreneur plans to use teasers for promotional campaign, he/she should be careful while creating the teaser. Often a good teaser may backfire because it was not presented to the correct group of audience at the right point of time. Thus evaluating the audience and their psychology is necessary before you user teasers for promotional campaign.
A teaser presentation is necessary to be memorable in order to make it go viral. A teaser needs to be catchy to grasp the attention of your target audience. Once you have a great teaser made at your disposal, pulling in visitors for your presentation is easy.
Grabbing the attention of your audience and making them curious about your product is the effective trait of teasers for promotional campaign. Instilling a sense of inquisitiveness is what teasers aim at.
A teaser can be said to be a successful one only if it goes viral and is able to pull in a huge number of visitors for the site or the product itself.
A teaser provides only a bit and glimpse of the product and not the entire product itself. However, it is this promotional campaign that would be helpful in the initial phase of promotion of a product. A higher number of visitors during the product launch would signify that the initial teaser promotional campaign was successful. A teaser, apart from hinting about a product launch also initiates a sense of appeal among the audience.
Surprised, why this element is important for effective performance teasers for promotional campaign? If you look closely, you would find it not surprising at all. You promote your teasers to the audience whom you think will be interested in your product. Data collection of the online audience is quite simple. You can ask the audience to fill in subscription forms, or register with your website. Once you have these data you can quite easily contact them and promote your products directly. A successful teasers can generate huge leads and these often lead to bringing in loyal customers.
With data collection, your mailing list grows gradually and you will have a long list of email addresses and other contact details even before the final launch of your product.