The consumer market has taken a huge leap within the past few years. The rapidly advancing technologies have opened up the global market to be accessed by consumers all over the world. This has also lowered the gap between the marketers and consumers and brought the two sections closer than ever before. The progressing technology has also witnessed the changing consumer behaviour.
The fast changing consumer behaviour and the business environment has led marketers to build businesses that are adaptive. An adaptable environment helps businesses run smoothly and quickly adjust to any oncoming change.
With the digital progress, there has been a significant shift in the behaviour of consumers.
From desktops to mobiles
The most significant change in the consumer behaviour with digital progress is the shift from desktops to mobile devices. According to the latest studies made by comScore, 30% of global internet users access internet through their mobile devices. The remaining percentage using desktops, mobile devices too form a significat part of their internet experience.
Increased data accessibility
The availability and accessibility to the internet 24×7 lets consumers get any and every data that one wants. The changing consumer behaviour are evident from the fact that consumers are more informed. With easy access to information, consumers tend to make a thorough research on any product before making a purchase. This has also led to improved quality of product. Thus the overall market develops as the product-quality improves.
The changing consumer behaviour has also led to marketers taking a keen notice on the contents that they are using in their business. The improving quality of product will also require you to improve the content of your website. A high quality website will always be more attractive and tend to pull in higher number of visitors. Make your website more appealing and engaging. Use quality images, videos and multimedia features to enhance your user experience.
For blogs, ensure that you use contents that are engaging and compelling to make your audience convert. Quality is a major factor for the present market.
The changing consumer behaviour has increased monetization of various factors for marketers. Social media has been a major platform witnessing this change. The leading players of social media like Facebook, Twitter and LinkedIn have been shifting from just a social media platform to an advertising podium as well. However, the increasing competition and the changing consumer behaviour, marketers are struggling to monetize their products through these channels.
Marketers now implement various graphs and methodologies to monitor the changing consumer behaviour and how these affect the sales of a product or a service. Monitoring helps marketers to understand consumer behaviour and customise the business as and when necessary.