When it comes to content marketing, keyword is a major element required for organic promotion. Thus when you write an article, inserting the correct keyword is necessary. However, inserting any random keyword will never work to increase visibility. Using the perfect keyword research method to pick out the correct keyword and then inserting it within the blog is necessary if you wish to increase visibility.
A perfect keyword research requires a step-wise process. You need to have perfect ideas and a set of keywords even before you plan to begin with your SEO campaign. A thorough knowledge of keywords and their competitiveness is necessary when you actually want to increase traffic and gain visibility in the search engine results page.
A perfect keyword research needs you to follow a few steps before you can get the perfect keyword to use in your campaign.
Keyword research tools
The first step that you would take to find the perfect keyword is the keyword research tools. There is keyword tool available in Google Webmasters. The Google AdWords Keyword Planner is one of the best tools considered for perfect keyword research.
Apart from this, there are a number of free online tools that are available that help you to analyse and acquire keywords for your campaign.
Choose the topics of your campaign and create a list of topics that you wish to promote on the search engine. Be careful when you choose the topics. Ensure your audience finds relevance in the topics you choose to promote.
Use long tail keywords
Long tail keywords are the most effective form of keywords. Once you have planned what topics you want to promote for your organic marketing campaign, take a look at the keywords that the keyword planner provides you. Check your own list of keywords too. Make sure that you use long tail keywords for your campaign.
Long tail keywords tend to gain popularity and visibility faster than short tail keywords. Thus using long tail keywords helps to generate higher traffic as search tends to be higher.
Analyse related terms
The keywords that you use is not just specific to your campaign. Many of your competitors too might be using similar keywords. Thus you need to analyse the keywords before you plan to use them. The list of related search keywords can easily be found from Google. Once you have that in hand, evalute to check what keywords your competitiors are using.
The suggestions that you get would give you an idea on what kind of keywords are the most relevant for your campaign. You can then create a keyword with ideas gathered from the related terms.