Social media ads are one of the most obvious promotional tools that the current generation marketers use for their business promotion. However, marketers often fail to utilize the Facebook ads optimally. This results in the campaign generating low or no traffic at all. Improving ad targeting through audience identification helps you overcome such problems.
Facebook offers a number of ways to promote business and get in potential customers. One of the mostly used ways is ad targeting through audience identification. Every business has a distinct form of promotional campaign, implementing which you can expect to bring in quality organic traffic.
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Analyse your target audience
Ad targeting through audience identification is the first step in generating audience through social media. Monitor your audiences’ psychology and analyse their clicks. This can greatly help you in creating more focused ads for your target audience.
How to analyse target audience
Analyzing your target audience is not a simple task. It requires a number of metrics to be evaluated before coming to a concrete conclusion. Thus a step wise analysis of the visitors is necessary to create a highly focused Facebook ad targeting.
Step 1) Audience segmentation
Segmenting your target audience in different categories is the first step in ad targeting through audience identification. This segmentation can be on the basis of demography, psychography, geo-location and lifestyle. Segmenting your target audience into smaller and more homogenised sections would help you build focused ads that would be relevant and entirely directed at them.
Step 2) Market research
Once you have a clearly segmented market, conduct an in-depth market research. Ad targeting through audience identification requires you to have a detailed knowledge of your customers. When you have a small target audience to deal with, you are able to understand their psychology better. This helps you to create the perfect ad for your social media profiles. You can conduct a survey with your customers to see what they look for when they see an ad. Gaining this knowledge, you can go on to create ads that they would find most relevant.
Step 3) Making preferences
When you have segmented your target audience and made a thorough market research, you have a considerable amount of data in your hand. This is helpful in ad targeting through audience identification. Analyse and evaluate these data to see which group in the market will you benefit from the most. Position them at the top of your ad targeing list. The second most relevant section in next and so on.
This would give you a competitive advantage as you would be sure that the ads created for the first group would surely bring convertible traffic to your business.
Once you have identified your audience, you can then pursue on to create ads that would be relevant to them as well as help in improving traffic and conversion.