Mobile apps are now the in-thing for marketers who wish to make a mark in the online business. Apps have now become more popular than PCs. The responsive coding structure too has played a major role to increase app download that perfectly fits into the 4 inch screen of your smartphones.
Business through apps is increasing at a rapid pace. These have now become so popular that many ecommerce websites are going an extra length and shutting down their desktop sites entirely. These are especially evident for ecommerce sites which are using the lighter mobile application in place of native websites for improved usability and higher user satisfaction. If you are planning to introduce an app for your business, here are a few business tips to increase app download.
Also Read: Optimum Utilization Of Negative Space In Designing A Website
Plan And stick to it
Create a plan on how you wish to introduce your app to your target audience. Use the different platforms available to launch your app. Send marketing emails to your current customers informing them about your new app. Post promotional ads on the social networking sites announcing the launch of your app.
Your blog is one of the best platforms for promoting your app’s launch. These are the first step to increase app download for your site.
Elements like using on-page SEO techniques too can help boost your click through rates. Using out-of-the-box links for your app launch can be a great booster to increase app download.
Make it go viral
It is quite simple to make something go viral now-a-days. The wide presence of media lets one information spread throughout the world rather quickly. This is more efficiently done if it involves the viewers themselves.
For example- the ALS ice bucket challenge was a huge hit and the organization received donations double of what they had expected.
Thus if you want to increase app download of yours, try something new and let it go viral. This is the easiest way to promote any element.
Videos are more engaging
Videos tend to go viral faster than image or textual ads. Thus if you promote your app launch through a video, it will be more effective. If pictures say a thousand words, videos say a thousand pictures. You are quite aware the level of virality a video can create. Thus, use videos for promoting your app and let relevant audiences view it to increase app download.
Promote your app through your brand
Your brand may sometimes play an important role in promoting your products. You can promote your app quite easily if you have a reknowned brand. Once your brand is significant, it automatically pulls in visitors who would be able to see your app and download the app if they find it relevant enough.
Brand identity is a major pulling factor that can help to increase app download. Once you launch your app, your brand then works to improve its presence in the online market.