For a marketer, the most important element of business is the revenue earned. Similarly for an audience, the user experience is the most important element of a website. Delivering good user experience that is enjoyable by the audience is a successful first step for your business.
Delivering good user experience is equal to creating a visual identity of a brand. You can design your website elaborately and include a number of plugins and extensions to make it appear attractive. However, this elaborate design is of no use when your target audience does not find it useful enough. They might be confused or worse, no not even like your webpage.
Attending to the needs and requirements of a user would deliver you with positive results like improved traffic, pumped up sales and increased lead generation. Thus an impressive user experience would in turn benefit you in all ways possible as it positively contributes in the development of the company.
For complex sites, user experience serves as a guiding element helping your audience and easing their navigation process. If you wish that your website has return visitors on a daily basis, a highly interactive user experience would suffice. It should not only engage your audience, but also compel them to take an action on your website.
When you plan a user experience process, be prepared with a number of different and interesting ideas. If you are a startup, the numbers should be more. Try testing your user experience with each of the ideas. Monitor which works the best in pulling in visitors and resulting in higher ROI. Implement that user experience as improving that user experience would increase your return visitors.
Receiving and responding to the grievances of your target audience, is one key work that needs to be performed by web designers. A properly designed feedback loop would only enhance in delivering good user experience to your website. Interact with your audience and track how users are responding to your site. Make notes of the elements that the users complain of. Try reducing their presence on the website and remove entire if possible. A/B testing is the best form to detect the best web page that attracts users and fulfills all the necessary user experience needs.
Some web designers, in order to keep the users experience simple, creates a webpage devoid of any interesting contents. While a light webpage is good for a fast paced user experience, creating a lean UX design can be harmful for the website. A lean interface with minimal or no attractive contents would not pull in much audience. This in turn would be harmful for your business and for your site’s visibility. Low traffic would always bring down your site’s ranking. On the other hand a carefully designed interface can help delivering good user experience thereby pulling in organic audience from the search engine.