In the world of digital marketing, one usually comes across several acronyms such as SEO, SMO, SEM and SMM and is often confused on whom to approach. Furthermore, these digital marketing solutions are catching up due to the growth of social media and one needs to use the right technique according to the brand and what they intend to achieve.
Thus, it becomes very important to have a basic idea of each of these terms to decide which one would be the best fit for your business. While each one of them says a lot about the increased ROI, the real picture behind should be exactly known. Let us take a look at these acronyms one by one and understand the difference between these digital marketing solutions.
Also Read: Three Major Assets Of Websites That Are An Absolute Necessity
1. SEO – Search Engine Optimization
The definition of an SEO, one of the obvious digital marketing solutions, according to Google is improving the presence of a website with the help of organic search engine results. In other terms, it is the process of improving the visibility of the website to a large number of online audiences through search engines. The optimization methods will help improve the website to be listed within the first few pages of the search engine if the content matches the search query. High quality content and building quality links is the key element when it comes to SEO and helps position the page on top of the rankings.
2. SEM – Search Engine Marketing
Sometimes, people loosely interchange between the two terms when referring to digital marketing solutions: SEO and SEM. According to the definition of Google, SEM is making use of online advertising on the pages of the search engine so that the online users visit your website. The Pay Per Click (PPC) is a common model that is commonly used in SEM that charges the advertiser for every click. One can see these results in the form of Sponsored Ads during the search.
3. SMO – Social Media Optimization
Social Media Optimization (SMO) is solely dedicated for social media profiles wherein it increases the visibility of the social media profiles, one’s social network activity so that people who search for the content relevant to one’s social media is listed. With SMO, one of the most prominent digital marketing solutions, more traffic is generated to your website or blog that would make it easier for others to share with their circle in social media. The social media share buttons help people to easily share the content to their networks.
4. SMM – Social Media Marketing
Similar in line with the SEM, the Social Media Marketing also known as SMM involves paid form of advertising in the social networks. Facebook Ads are a common form of SMM that involves paid advertising for the maximum brand visibility and reach. SMM mainly involves the promotion of a product and direct interaction with the customers.
What should one use?
Now that the basic differences between these acronyms are clear, one might wonder which one to use when. In digital marketing solutions, SEM and SMM methods are definitely limited according to one’s budget. If a brand or a company has a good budget, they can opt for these methods that involve paid form of advertising. The results are also pretty quick and fast. SEO and SMO on the other hand require a long term implementation and when continuously used, can bring great results to the table. Depending on the business goals, one has to choose the right one that would be more suitable for their line and scope of work. SEO and SMO usually attract the attention of the search engines whereas SEM and SMM work towards capturing the attention of people.
The forms of digital marketing solutions that is applicable to their line of business should be selected wisely. Hence it is good to know the basic difference between SEO, SMO, SEM and SMM that will help you to make an informed choice. It is also important to engage experts in SEO and SMO who can do a good job in search optimization.