In social media, time is an important component when it comes to pulling in visitors to a site. Different social media has different times and posting on these specific times tend to yield greater results and generate higher visitors. You need to understand the best time for social media posts.
However, time of posts do play an important role in pulling in visitors to your site. It is also an important determining factor for boosting the conversion rate of a website. Thus strategizing the best time for social media posts is important even before you create your post.
Most marketers spend a lot of time creating a perfect post that would pull in a huge audience. But these posts often fail to generate the required results. What the marketer fails to understand is that a great post is not enough to pull in traffic. Posting at the correct time so that it is visible to the right group of target audience is necessary to generate the highest number of visitors.
Microblogging sites like Facebook and Twitter have higher engagement during weekends. Sites like Pinterest and Google+ have higher B2B users. Thus engagement is higher during weekdays.
It is important for marketers to segregate their promotional posts for the different sites. One single post does not work for all sites. Each site has a separate group of audience. The psychology of each group and community is different from that of the other. Thus make sure that your post would appeal to your target audience for that social site.
You cannot expect each of your posts to work perfectly and bring traffic that would convert. Taking care of the best time for social media posts at the right time on the right platform to the right group of target audience would result in conversion. Studying the behavior of your target audience can serve you as a good metric to understand when they are active on the social media networking sites. This can provide you a guideline so as what kind of promotional ads or blogs to publish and when to post them so that it is viewed by the highest number of relevant audience.