Content in simple language means information. There can be a bad content, good content and even a great content on any topic. When the content is informative, it is usually a good piece of content. However, what differentiates a great content from a good content is how it succeeds in teaching and entertaining the readers. A great content can easily be differentiated if it is readable, shareable and is usable! There is necessity of variation in content-type and topics to seek the attention of the readers.
The necessity of variation in content-type is manifest as it is required to capture the interest of different sections of people. The quality of the content can actually make or break your blog. Here are some tips to ensure there is a varied content on your blog:
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1. Focus on the interest of the readers
Readers would only read what they want to read. While all of us would like a bit of traffic in our blog or website, it is absolutely important to write according to what the readers prefer. People usually subscribe for the blog or come back to the site when they find an interesting content and topic of their interest. The readers who come back usually don’t click on the ads and all that they look for is some useful content. Hence variation in content-type is extremely important in order to make the blog more engaging for the audience.
2. Error free content
It is also important to have error free content in your blog or posts. Ensure that they are free from grammatical mistakes. You can also get someone to proofread the content. Having variation in content-type and making it error-free is important for blogs and websites.
3. Content must be unique
Just like variation in content-type is important, keeping it unique is important. The articles or blogs can be a reflection of your personality. There could be other blogs with similar content. Adding a personal story or anecdote to a post is preferable by the readers.
4. Varied content on the same topic
Variation in content-type does not necessarily mean one has to publish posts on totally unrelated topics in the blog. It simply means that one can touch upon different aspects and dimensions of the topic in the blog page. For example, cooking is a very broad topic. One can write interesting blog posts on this topic with respect to delicacies from different parts of the world.
5. Customizing content
Many enterprises these days have trouble customizing the content according to the market segment. The one-size-fits-all approach does not hold good in today’s era of social media. Content spreads like fire and hence it is important to choose the right content for the right kind of audience.
It goes without saying that rich and varied content drives the ecommerce business. This is the reason why we see many online marketing experts on SEO optimizing the website so that it gets featured when a user searches for a relevant query. A content rich website or a blog is definitely bound to hit on top of the search results and it is the variation in content-type that differentiates one post from another.
It goes without saying that rich and varied content holds the key for a successful post. In fact, this is the reason why many popular brands engage a content specialist who can deliver this. With cut throat competition in the digital marketing arena, good content is definitely bound to play a key difference. Focus on these simple aspects and watch your blog or website get popular day by day.