How An Effective Guest Post Writing Can Help in Link Building

Guest Post Writing

Before we start with the ‘whats’ and ‘hows’ of guest post writing, let’s first understand what guest post really is. A guest post can simply be defined as writing or publishing articles not on your own website but on the blog or website of someone else.


Guest post writing is a great way to increase your reach to a wider range of audience. It is a great way to connect with different audience, who are not directly your regualr viewers. Thus it provides bloggers with newer avenues to reach and connect to newer audience. Gust posting is also one of the prime elements that help in link building for your website thus helping you get a better page rank.

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Attributes of an effective guest post writing

Value Addition

Your guest post would be worthwhile for other websites and blogs only if it provides value added information that they do not get anywhere else. Adding value makes the blogs more in-depth and adds value for the readers. This helps in building a good B2B relation with other bloggers of your industry.

Blogs can be of different forms and be written on various topics. It includes almost any and everything that is spoken about in the internet. Blogs thus are mostly written based on what is the most trending topic. While writing on your own website you always tend to create blog content that is engaging. While it should be the same when you write for someone else, ensure that you include added information to add more value to your guest blog.

Your main purpose of writing guest posts is to reach out to a higher number of audience. Including added information would tend to pull in a higher number of visitors to your blog and in turn to your website.

Increased traffic

Guest posts are written to build links with other players of your industry as it helps to connect with a higher number of audience. Audience tends to look for information on blogs. If they are able to get what they are looking for and even some more, your audience would obviously be attracted towards your blog.

Effective Guest Post Writing

If you intend to pull in a specific group of audience, guest post writing is one of the best ways to pull in visitors to your site. Once you regularly publish valued information through your articles, visitors would automatically flock to your site.

Google search engine has a number of algorithms that work on different fronts of a website. One such algorithm keeps a check on the quality of guest posts being published. A poorly written post is often penalized. This may lead to a sharp fall in your website’s page rank. Thus a good guest post not only helps you build links but also increases traffic to your site.

Social media promotion

Guest post writing when promoted properly and strategically on social media tend to generate great results. Having multiple social media profiles is an added advantage when you plan to share your guest posts to every possible audience that you want to reach.

Generation of audience is higher when you promote on social media. With a wide range of audience from different backgrounds, your guest post has a higher number of audience who will in turn visit your website if they find your blog interesting enough.

Guest posting tends to add value to your website and your blog at a much higher level than many of your website and promotional elements put together. Guest post writing has been accepted by prominent search engine analysts as one of the best ways to build links and increase connection and audience reach.


The Art Of Segregating Marketing Budget

Segregating Marketing Budget

Marketing is a huge effort within every organization and numbers play a great role in deciding its success and failure. Numbers, here, mean the actual budget allocated for marketing operations and the stats associated. Allocating and segregating marketing budget comes as the first and foremost step in marketing and is also one of the most important activities that have to be perfect for the smooth functioning of marketing operations.


Each marketing operation will have a certain effect and this effectiveness decides how much needs to be spent for that particular operation. Here are some tips to help you in devising and segregating marketing budget.

Be goal specific

Know your goals. Being specific on your goals lets you decide what needs to be done and how much money should go for a particular thing. It avoids getting distracted and lets you stay focused on only what is necessary. A social media campaign may look like an interesting campaign but if it is not going to help you raise your retail sales, you can conveniently defer it for some other time.

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Use best practices and benchmarks in planning

Planning has to be done at all levels and for each little thing. This helps you avoid surprise expenses and shocking bills. You can follow the proven methods and best practices to for segregating marketing budget. Identify your current expenses and categorize them. Make sure everyone involved is informed of the budget proceedings. All the stakeholders must be given a chance to express their opinions. You can make use of brainstorming sessions and discussions to get new ideas and form the business model you need to follow.

Compare your budget against best practices and benchmarks. You can make use of a custom benchmark or seek the help of professionals to guide you. Do research on what works for your industry and define your budget allocations. If your stats or benchmark advises you to spend 40% on digital marketing and 30% on events, try to segregating marketing budget accordingly.


Art Of Segregating Marketing Budget

Categorizing helps you allocate budget efficiently. You can opt for segregating marketing budget along with your expenses based on the cost of people and the cost of your marketing programs. You can also categorize based on the different mediums used for marketing (such as TV, blogs, websites, social media, print etc.,) and the type of product involved. You also need to talk with the other departments involved like the IT, Sales or Research to see if you have missed out on anything. You can also categorize your marketing campaigns based on the target audience and allocate more for the ones that are more aligned with your goals.

Segregate your online and offline marketing

Segregating online and offline marketing is a good idea to allocate your budgets efficiently. But make sure the segregations work as a unified budget allocation and not as a separate islands working on their own. Your segregation has to be in consistent with your goals and the platform that you choose for achieving the specified goals is what decides your budget. Compare each platform, either online or offline and list down its pros and cons. choose the platform that is the most efficient in helping you achieve your goals.

Track your performance

Form a strategic plan that includes data from past experiences and includes continuous performance tracking. This will help you allocate the right amount for the campaigns that have actually been bringing in profits. Only by measuring the success of a campaign, you will be able to justify the amount of money spent on it. Make use of marketing metrics, online analytics and statistical analysis to know the performance of your marketing campaigns.

The art of segregating marketing budget comes from the knowledge you have about your business and the way you plan for success.

How To Make Small Startups Grow Into Big Ones?

Small Startups

Online businesses are the easiest to begin with. The availability of an open platform with a wide range of audience who are readily available on the internet allows every idea to nurture and grow. The urge for people to become online entrepreneurs have never been so high. Taking the simple problems that people face everyday, this young brigade is turning them into big or small startups with their simple solutions.


Uber, Airbnb, Snapchat… the list goes on and is ever increasing. Each day a number of new and small startups emerge with different business ideas. While some are able to keep up with the fast moving and quick-changing business environment, most of the startups fail to carry on for too long, as opposed to the big startups.

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It has been seen that most of the failed small startups lack two vital elements for business; 1) A powerful business strategy and 2) a strong will to keep moving forward.

Ecommerce is a booming market. The increasing penetration of internet throughout the world has made online business more of a trend. The availability of internet on mobile devices has given a further push to the already thriving online market. In this era of digitization, creating an online business is easy. But surviving in the online market is a challenging task. But it is the same market that drew out big names like Alibaba, Amazon and Uber.

Creating a powerful business model for small startups and sticking to it is the main fundamental that can help you making it big in the competitive world. However, though you might be brimming with ideas, you need to ask yourself few questions before you put your business online.

Is your market ready

You have a unique startup idea that nobody else has even thought of. But is the market ready to take in your idea at large? Are they willing to sacrifice some of their valued online space to give place to your idea?

Understanding the market and its pulse is an important factor that you need to look into even before you start working on your idea. Study your competitors well and understand their workings. Monitor the way they promote themselves. Keep a track of your competitor’s social media profiles. When you create a product it is mainly because you like it. But is not always necessary that the market will accept it. Study reveals that almost 75% of the small startups fails even before thay are fully online.

The main reason for the failure of small startups before its launching stage is poorly managed marketing or ill execution of strategies. For example – Geode was one of the first digital payment wallets that had launched in collaboration with Apple. However, the app was created in such a way that it could be used in iPhone 4s only. Once the next version of iPhones were launched, Geode was unable to update itself. This ended in total startup failure.

From this case study it is clear that the creator had not made a detailed study of the market and its collaborators. While the startup was successful in its initial phase of launch, it was not flexible enough to fit in the changing market. It thus failed as it rendered useless for iPhone 5 users, and the evolving market.

Is it the proper time

Small Startups And Entrepreneurs

Time plays an important role when it comes to launching a startup. It is often considered as the point of make or break for a business. A business launched at the right time in the right market to the correct group of audience is bound to earn revenue.

However, it is not simple and timing the business launch accurately is a challenging task. Too early a launch may render a product useless as people will not be able to understand its use. Too late a launch, and your market will already be filled with competitors. Thus you would fail to carve out a niche in the market.

Studying the market and the psychographic behaviour of your target audience is the key element of research that would help to determine whether it is the proper time to launch your product. The technical and technological quotient of your audience should be a necessary determining element for your business launch.

The importance of timing in case of small startups can well be understood with the following case.

Friendster was a social networking site that came into existence much before Facebook or Orkut was launched. However, this social site failed to understand the market too well. The audience that Friendster targeted was not yet ready to share their personal lives online. This was in the year 2002. 4 years later when Facebook was opened to the public, it became an instant hit. In this case time was a major factor that led to the failure of Friendster while the same made Facebook one of the most popular social networking sites.

Is your audience ready

The biggest question that you need to ask when you commence with your startup is about your audience. Ask this question and try answering it in details. If you are able to understand your audience’s temperment, you can easily make out what their reaction would be towards your product or service.

Once you know this, you can then decide whether to launch the business or not. The audience for small startups also includes the economy of the market that you target. For example- the product that you want to sell can be for a particular demography, industry specific or it can be universal. It can also be geo-location specific.

Thus you need to study the audience and its behaviourial pattern to understand whether your product would really be of use to them. Follow the business trends that are currently the hot topic for your audience.

Often the small startups start by launching a great product. However the audience might not be ready to use it thence. If you are planning to introduce a never seen before product, you should also be ready to gulp down the odds involved.

For example- CrunchPad was the first tablet that was introduced in the market. However, the product never got its chance to have an official launch. The startup was dead even before it came into public view. The main reason was that the audience was not ready for such a product. The business suffered huge losses resulting in going down not to be seen again. This can be treated as a perfect example to showcase that audience would not always accept out-of-the-box products easily. Entrepreneurs and small startups should be ready to face the high risk that comes with the launch of a new product as the returns, if the product is successful is exponential.

Small Businesses Struggling To Prove Good Facebook ROI

Good Facebook ROI

Is it true that you are utilizing Facebook to gain clients for your little business? Do you battle to quantify the arrival on your online networking promoting venture? Regardless of an absence of solid evidence of offers, little organizations are giving time and dollars to Facebook advertising. In the event that you have been experiencing difficulty attempting to get a good Facebook ROI or Return-On-Investment, you’re not alone.


New research expresses that 59% of little organizations battle to demonstrate Facebook ROI. This is not precisely amazing, considering that it’s not precisely the least demanding thing on the planet to quantify good Facebook ROI.

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Don’t see a return

In April 2015, small professional reference Manta reviewed 540 small entrepreneurs for their bits of knowledge on online networking degree of profitability (ROI). Fifty-nine percent report that they didn’t see good Facebook ROI from their online networking exercises. Of the staying 41% reporting that they did see gives back. 33% of that 41% report out earning their online networking advertising spends by more than $2,000. The report additionally uncovers that only 33% of the independently employed portrayed Facebook showcasing endeavors as successful. Bigger organizations have a marginally higher respect for their Facebook advertising endeavors, half satisfied with their Facebook returns.

Reluctant to invest money

Small entrepreneurs are showing their suspicion of online networking promoting with their dollars. The Manta study said above showed that 47% of respondents contribute not exactly $100 every month, and 40% spend in the middle of $100 and $1,000 monthly. Low spending numbers like these is astounding, given the build up Facebook advertising gets in the media.

Struggle for good Facebook ROI

Prove Good Facebook ROI

Online networking Examiner’s 2015 Social Media Marketing Industry Report shares that, of the 3,720 respondents (the lion’s share of which are small organizations), just 42% expressed they find themselves able to quantify the ROI of their social exercises.

Devoting more time

Indeed, even without strong numbers demonstrating Facebook presents and promotions lead on deals, most small organizations will be expanding representative time dedicated to Facebook for showcasing. In a review of 350 little entrepreneurs led by Internet promoting firm Clutch, 38% reported they expanded representative time on online networking (Facebook) in 2014, and 38% reported they kept worker time the same.

Characterize your change objectives and make an overpowering offer

Before you make an advertisement or advancement on Facebook, be clear about the objectives you need to accomplish in order to get a good Facebook ROI. Would you like to support engagement on your posts, get movement to your site or inspire prompts call you quickly? Contingent upon your objectives, you have to deal with a fitting inventive for your promotion. Need to support the reaction to your Facebook commercial? You must have an overwhelming offer to run with it. A portion of the offers you can make are Freebies, Challenges, Rebates, and Giveaways.


Little organizations must work to just get a feeling of whether their posts and promotions are getting clients and deals. In the event that they don’t utilize Facebook Insights or Google Analytics, proprietors and advertisers will never have more than a dubious thought of whether Facebook lives up to expectations.

Can Offering Free Services Help Your Business Grow?

Offering Free Services

Services against payment is not unnatural. But offering free services is something most entrepreneurs steer clear from. Business advisors too, rarely advice businesses to offer free services especially in case of first time entrepreneurs. However, offering free services is one of the most powerful elements that can help your business grow.


The technique of offering free services and products for business growth and expansion has been widely followed by many popular companies. These include Facebook, Twitter, Google, HubSpot, etc. to name a few.

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The idea of offering free services is a unique business model that first came into application by Gillette. The brand in its initial years gave out free razors and shaving blades with the purchase of almost any utility good. With the success that this business model achieved, it is now followed by almost every industry.

However, the initial business model allowed a person to have a free product only after the customer purchased something. With the increasing competition and changing business environment, this business model was restructured and reformed into a new one. Free now no longer means that a person needs to buy a subsidiary product to acquire a free one. The online market has placed an entirely different meaning of what free means.

If you take a look at Facebook, Google, LinkedIn, Quora or any other social networking or bookmarking site, the services are free. You can send emails for free and post pictures for free. Thus the change that globalization and digitalization has brought about is quite dynamic and powerful.

But can offering free services really help in the growth and expansion of your business? Let’s check with the examples of a few cases.


When it comes to free services, nothing can be more apt an example than the world’s leading social networking site. Facebook which now boasts nearly 1.5 billion active monthly users is constituted of those who are aggressively using Facebook for their social connections.

With a valuation of around $245 billion, Facebook continues to be a free service. However, what is free to the users is not free to the thousands of marketers who flock to Facebook for their business promotion.

While users bare out their private lives on Facebook, marketers seek for such information to make a more targeted and focused marketing of their products.

Facebook, here has been able to monetize heavily by keeping a part of its service free. With the increasing user base of dynamic backgrounds, marketers too are queueing up to make their products be displayed to make their ads visible to their target audience.

Thus while Facebook offers free services to its users, it has been able to grow and monetize with the marketing and promotional platfrom that it offers.


Can a disscussion on technology be complete without Apple? One of the world’s leading tech giants and consumer electronics manufacturers, this company too has used the business model of offering free services for expansion.

No, they don’t give out iPhones for free, but they provide other free services, one of the most prominent being the iCloud.

Offering Free Service For Businesses

Apple provides a free cloud service to the users of Apple devices. This service provides users to store upto 5GB of data in the cloud space. These can include, files and documents, iBooks, images etc. This free service greatly benefited Apple. The iCloud services is heavily used by big businesses to store important documents which is otherwise not possible to be stored in the storage devices. The option of easily sharing and accessing documents has been an added advantage to most businesses.

People earlier used to purchase added devices to store important document which is ever increasing. The inclusion of the free iCloud service has more and more people using their product. This has resulted in an increase in the sale of their products.

Samsung too collaborated with Dropbox, providing free cloud service to its users. However, it was not able to make any notable impact.


Google has been an ever expanding tech company engulfing all and sundry under its blanket. The Google Play Store is perhaps the best example of offering free services to expand your business. While Apple levy charges to download application from App Store, Google provides most of its application for free. This has made Android quite a popular operating system.

Google has been successfully able to introduce in its Play Store in mobile devices as well as in desktops. This has impacted Google’s business on a huge scale.

Advantages of offering free services

The internet is one of the most competitive markets. Surviving in this market requires the marketer to have a unique set of skills apart from distinct business models. It is also the biggest market that offers a wide variety of free services.

When you offer free services, you not only promote your brand but also the premium services that you offer. These premium services which otherwise do not get noticed are highlighted through the offers of free services. For example- is a tool that gives you free service to keep a check on the number of people who followed and unfollowed you. This tool also has a premium version that gives users added information which is otherwise not available in the free version.

A free service is likely to get more visitors and users than a paid one. By offering free services brands can uplift their brand image and promote them. Once a business has created a brand name and image for itself and carved out a niche, it can then opt to convert into a paid version. For example- Woorank, the tool that lets you check various metrics of your site was initially a free tool. However, once it created a niche, it became a paid tool. This is evidence enough that offering free services can help to grow a business.

Disadvantages of offering free services

While ‘freemium’ services are liked by all, keeping up with providing the free service can prove to be costly for a company. While offering free service can be favourable for audience, it can be price sensitive for the company. If a company continues to provide free services, it will not be able to survive in the competitive market for long. Financial backup is necessary for any company to run. For startups it becomes really difficult to survive if it continues to provide free services for an extended period of time.


Offering free services is a positive element that is widely used for promotion and marketing of products. This is one of the best branding strategies for launching a new products. If you feel that you have an audience who will multiply if a free service is offered, you can go ahead and try this technique for product awareness. However, make sure you have ample backup to continue with the free services for sometime.

Changing Consumer Behaviour Through Digital Progress

Changing Consumer Behaviour

The consumer market has taken a huge leap within the past few years. The rapidly advancing technologies have opened up the global market to be accessed by consumers all over the world. This has also lowered the gap between the marketers and consumers and brought the two sections closer than ever before. The progressing technology has also witnessed the changing consumer behaviour.


The fast changing consumer behaviour and the business environment has led marketers to build businesses that are adaptive. An adaptable environment helps businesses run smoothly and quickly adjust to any oncoming change.

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With the digital progress, there has been a significant shift in the behaviour of consumers.

From desktops to mobiles

The most significant change in the consumer behaviour with digital progress is the shift from desktops to mobile devices. According to the latest studies made by comScore, 30% of global internet users access internet through their mobile devices. The remaining percentage using desktops, mobile devices too form a significat part of their internet experience.

Increased data accessibility

The availability and accessibility to the internet 24×7 lets consumers get any and every data that one wants. The changing consumer behaviour are evident from the fact that consumers are more informed. With easy access to information, consumers tend to make a thorough research on any product before making a purchase. This has also led to improved quality of product. Thus the overall market develops as the product-quality improves.

Improved content

Effect Of Changing Consumer Behaviour

The changing consumer behaviour has also led to marketers taking a keen notice on the contents that they are using in their business. The improving quality of product will also require you to improve the content of your website. A high quality website will always be more attractive and tend to pull in higher number of visitors. Make your website more appealing and engaging. Use quality images, videos and multimedia features to enhance your user experience.

For blogs, ensure that you use contents that are engaging and compelling to make your audience convert. Quality is a major factor for the present market.

Increased monetization

The changing consumer behaviour has increased monetization of various factors for marketers. Social media has been a major platform witnessing this change. The leading players of social media like Facebook, Twitter and LinkedIn have been shifting from just a social media platform to an advertising podium as well. However, the increasing competition and the changing consumer behaviour, marketers are struggling to monetize their products through these channels.

Marketers now implement various graphs and methodologies to monitor the changing consumer behaviour and how these affect the sales of a product or a service. Monitoring helps marketers to understand consumer behaviour and customise the business as and when necessary.

Top Social Media Statistics Of 2015

Social Media Statistics

Social media is the most interactive platform for consumers and businesses alike. The rapidly increasing user base as shown in the social media statistics, has also led the marketers to increase their presence online. Social media are the best platforms to showcase a product and promote it to a huge volume of users at the smallest possible time.


The wide presence ensures that your target audience is covered within the promotional blanket of your product. The social media market has been booming and so has its presence in the life of common man. According to the current social media statistics shown by the total number of global users of different social media sites is around 2.5 billion. This number is on the rise with Facebook being the leading social network with nearly 1500 million users.

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The use of social media is now no longer limited to just connecting friends and family. More and more businesses are using this platform to expand and grow their business. Apart from being a B2C connecting platform, it is also providing an interactive platform for building business to business relations.

Marketers have been heavily using these sites not only to pull in consumers but also increase and expand their connections among various businesses. Social media sites are said to have benefitted greatly with the ever-expanding user base. With the option of paid ads, these networking sites have heavily monetized on various product promotion.

Since the introduction of social media, there has been a rapid increase in its use. The demographical structure and usage pattern of internet has changed heavily. Social media statistics shows the number of social media users in 2010 was 0.97 billion which has grown to 2.5 billion in 2015. This is likely to reach 4 billion within the coming few years.

The time spent by users on different social media sites too has increased. Users are now spending more and more time on the sites. A single user now has multiple accounts of different social sites each serving a different purpose. For eg- Facebook is mostly used to connect to friends and family and is widely used at a personal level. LinkedIn on the other hand is entirely a professional site used for B2B connections.