Brace yourselves, or your websites rather! Google Panda’s latest update is rolling out. According to Search Engine Land, Google recently announced that it has started rolling out its new update, the latest version of Panda 4.2. With the announcement of new Google Panda 4.2 roll out, webmasters need to thoroughly examine their site for the presence of anything suspicious, that might result in Google penalizing the site.
Gary Illyes of Google announced this update saying, “This past weekend we began a Panda update that will roll out over the coming months.” He also said that Google is always working to improve the user’s experience. These updates are rolled out at frequent intervals to make the users search more relevant. Google, however, confirmed that the rollout would be rather slow and take months for the full update. Still, websites should begin preparing themsleves for the new Google Panda 4.2 roll out. Webmasters needs to start searching sites for any duplicate content as that is what Panda algorithm really checks.
The update has already affected around 2% to 3% of the search queries. This percentage is however lower than that of the previous update that rolled out during September last year.
Google says that the new Google Panda 4.2 roll out is more of a modification of the previous version rather than being an update. Thus, even sites that were previously hit by Panda 4.1 update, stand a chance to be hit again.
Google, however, also announced that any new changes that a website wishes to implement will not be taken into account by this new update. Thus, sites that have previously failed to amend their duplicate contents will again be hit by the new Google Panda 4.2 roll out update.
The update will affect all kinds of sites. Many sites that are ranking high in the page rank but contain duplicate content will be affected by Panda 4.2. The worst part in the update is that webmasters will not be able to make any necessary changes while the roll out continues. And with the rather slow update, sites will also not be able to quickly detect whether they have been penalized by the roll out.