Your unique selling proposition or point is the element of your business that sets you apart from others in the digital market. The necessity of USP in competitive market has become all the more important with the increasing use of social media in the promotional campaign.
Creating a unique product is challenging and marketers often end up creating similar products. However, even if you do sell a product that is similar to your competitors, there ought to be a unique characteristic that makes you exclusive. This is your Unique Selling Proposition or USP.
In the competitive market of today, USP is a must have for every brand if they wish to survive in the digital market. However, creating a USP is a soul-searching task which often ends up appearing similar to that of competitors. Companies that found their USP, often lead the path of success. Taglines often reflect the the product’s USP and its use. For example, GoDaddy‘s tagline “Its go time” stresses on the fact to create a website and start your own business. This is the USP that motivates audience to use their product that is website hosting.
In business, being different is always sought for. But a crucial point that a marketer needs to remember is that this uniqueness should be relevant to your audience and should give you a competitive advantage of your product.
Once you have found your product or business USP, work hard on making it recognizable. This would also work as your brand image. Try to keep your USP in competitive market, secure and make it flexible to mould it with the changing market environment. Remember that your competitors too would work to create their own USP. Thus, you always need to be a step ahead in the market with your own unique selling proposition. The rate at which your competitors develop their own USP also provides you the idea about the financial strength of your competitors.
Liberal application of your brand’s USP in all segments of your marketing and promotion is absolutely essential if you want it to be a recognizing factor for your brand. This can help bring effective change to your business and boost your business greatly.
The keywords that you use can often be used as the USP for your site. Perfectly relevant keywords that match with the searches made by your target audience can help boost your site’s visibility thus acting as your site’s USP in competitive market.