In today’s world there is a rating for everything, be it a rating for a new movie, a product, a restaurant or any store. Seller Ratings are a means to enlighten your prospective customers or the generic population about your field of expertise in regard to a certain product or service and rating or reviewing your business on the basis of the same. Google seller ratings has been introduced with a similar purpose in mind.
The better or higher the ratings, the better is the popularity received by your business. Seller ratings let the customers know that the business is a trusted and reliable one with a good reputation. Google seller ratings aim at providing your business the deserved recognition among the customers and also the opportunity to promote it.
What statistics say?
There are two important things that you need to know about the feature of Google seller ratings-
1) It hugely increases the click-through rate (CTR) on your AdWords ads by 17% as found through performance tests by Google.
2) It provides the required boost to your business by increasing its search traffic.
It is a proven fact through a valid research that about 6% of people read reviews online before making any purchase. People highly rely on the reviews they read and the ratings so assigned to the respective business of the customer’s interest. It helps them gain a first-hand insight into the nature, quality, status, etc. of the business so provided and whether it represents all those things they are looking for.
Amongst the many great things about Google seller ratings, the one that outshines is its transparency in operation as these reviews and ratings are independent, creating a feeling of trust among the public. It can be thought of as a reference made personally by one customer to another.
The Google seller ratings provide a medium through which the customers could be made aware about the service provided by your business or just simply operates as a guide for the customers.
The Google Seller Rating becomes important for your business specifically when you don’t have any such considerable reputation online or your business is limited as it has not been promoted on wide scale. The seller ratings are helpful in this regard as the customers who had initially not heard of your business, will be inclined to click on your website link because of the positive experience reported by others through Google seller ratings system.
How can you get Google seller ratings?
The following criteria is to be met to get Google seller ratings extension-
In order to get the Google seller ratings you must collect at least 30 reviews from the last 12 months, and the reviews should only be from the period so prescribed and you cannot collect 30 reviews from the last 5 years or the likes. This proves to be a great incentive for you to constantly stay in touch with your customers and have a better idea with regard to whether your goods and services are able to achieve the level of satisfaction it set out to.
I. Firstly, your business should have a minimum of 3.5 stars on Google rating.
II. Secondly, the Google seller ratings ad extension is available for ads appearing on Google.com, Google.co.uk, Google.de, Google.fr, and Google.nl, and a minimum of at least 10 of your reviews should be in the Google’s user language interface.
III. Thirdly, your business campaign should be opted into Google search and the type should be “Search & Display Networks” or “Search Network only.”
IV. Fourthly, the business should be of the nature that provides the users with paid goods and services or is involved with the buying or selling of products in a marketplace.
On meeting the above criteria, your business will be automatically opted to show seller ratings with your ads. Google seller ratings are very beneficial for the promotion of your business and you must make sure you’re optimizing its potential and that of your business to the fullest.