Images and pictures are a major part of promotion and marketing. Marketers nowadays use this form of promotional technique heavily to market their product. Social networking sites like Instagram and Pinterest are now being used heavily for product promotion. Marketers are designing and crafting amazing images to maximize conversion through Instagram.
Designing stunning and out-of-the-box images is important if you wish to make your image visible in the huge social noise. An image which stands out in the crowd would grab the attention of the audience, maximize conversion through Instagram and boost the conversion rate in your website.
An instagram image to promote your site should not be some random click. It should be thought and analysed well before being promoted. The image that you post, should convey a message and be able to define your business or your products. Thus when you intend to post an image on instagram and intend it to fetch convertible traffic for your site , you need to keep a few things in mind during the crafting phase.
Should be attention grabbing
The first and foremost rule of an Instagram image is that it should be attention grabbing. A simple image without anything attractive will never be able to maximize conversion through Instagram. Thus make sure that the image you click be perfect and reflect your business or product. It is not always necessary that you need to post an image as it is. You can join two or more images, add text or crop out a section from the image before posting it. Your sole purpose is to make the image as attractive as possible so that it grabs the attention of customers and help maximize conversion through Instagram.
Your image should speak
Well, not literally, but your image should be such that it gives out a certain message from its visuals itself. Using caption on your images are a great way to stand out of the crowd while making yourself attractive. These captions are more than just texts. These tell out stories instead of just describing your product. Images like these, are more effective to maximize conversion through Instagram. However, it is important that you segragate your images according to your target audience and identify which image is relevant to which audience group.
Hashtag your images
Hashtags are a major tool to find or search for something relevant in the social media sites. These are being used heavily by marketers to promote their products and business. There are popular hashtags that you can use with your images to make it more discoverable. However ensure that the hashtags you use are in relevance to your business as well as your product and what you wish to promote.
Use the hashtags with your textual contents like the caption or any relevant keyword. However, never overload your image with too many hashtags. This can affect your site negatively.
Take help from influencers
Partnering with influencers to promote your page and optimize Instagram links is the current trend. The influencers are big and reknowned companies or individual who have a say in the social media. They have a huge list of followers and has built an opinion of their own which plays a major role in social media marketing.
Marketers can harness the digital popularity of these influencers and use them to promote their products and maximize conversion through Instagram.