The constant Google algorithm updates keep web masters on the edge upgrading their keywords frequently along with the trend. These updates not only result in sharp fall in the number of visitors for some website, but also in the removal of spam websites from Google listing. It, however, contributes immensely to websites that have no spam links by pushing them up in the page rank. And without a perfectly relevant keyword to back up, a website is doomed.
To reach out to your target audience, it is necessary that you provide them with relevant products. And promoting these products with the perfectly relevant keyword would get you more visibility in the search engine.
Thus keywords are one of the major promotional elements for on-page marketing in organic search. These are, however, easier said than done. To find the perfect keyword, a webmaster has to perform extensive research and draw out the perfectly relevant keyword.
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But where would you get your keywords from?
1. Brain drain
The easiest place to find a keyword is your brain. Understand your business thoroughly. Then think of words that can be used as keywords in relevance to your business. You may come up with a long list of keywords. Put these words in the Keyword Planner and run in the list. However, remember that search combinations can vary according to searchers.
Google Keyword Planner need not always show associated keywords as all of them might not be quite relevant. Rake your brains till you prepare a list of prefectly relevant keywordsthat can be associated with your business as well as with Google keyword planner.
2. Using search engines
Search engines too are a great place to look for that perfectly relevant keyword. Searching through different search engines like Google, Yahoo and Bing with associated keywords can also be a great source to provide you with a relevant keyword. Apart from Google Keyword Planner, Yahoo Search Assist, SEM Rush and other tools can be used to generate keywords as well.
3. Competitive research
Your competitors are another good source from where you can gather keywords. Go through your competitors’ website to check the keywords being used. Your competitors will be using closely associated words as their keywords. Thus if you closely monitor your competitor’s performance you will be able to understand which words are more effective as keywords. You can then think of some words similar to the ones that your competitors are using. Try incorporating them in your content to see whether these bring results.