Webinars are the most comfortable way of indulging a huge number of people with the utmost amount of convenience. These web conferences are conducted over the internet and are comfortable for both ends – the receiver end as well as the giver end. If you have not yet exploited the concept in your company, in your office, you must. You are letting go off a very useful opportunity every minute that you spend free and is hence unproductive. Promoting services through Webinars has become much popular these days.
Promoting services through Webinars makes it easier to get the task done in no time and at almost negligible cost. You may be a beginner or a master in the art of hosting Webinars, a little help will only upgrade your skills. Even more recently, the concept of these online meetings, conferences has become more popular due to the unending list of advantages and pros of it. It is comfortable, convenient, involves minimum costs, and is flexible. Also Read: How To Retain Customers In Small Businesses How to go about promoting services through Webinars? 1. Be prepared from your own side All you need to do is to be ready with your own content and have things in place at your end. Ensure that promoting services through Webinars is not monotonous and instead is so good that it keeps people hooked on to it. Else, in a Webinar, they will not even be in a position of not being able to leave. After all, all you need to do to leave is to click. Rest of the role is performed by your marketing team. 2. Market and sell your Webinar and yourself Focus must be laid on promoting services through Webinars and getting as many stakeholders as possible. For this purpose, you can employ the social media, magazines, newspapers; send mails to the various people who you think will be interested. Apart from selling your Webinar, you also must market yourself. Tell people who you are and why they should attend your Webinar. Lay focus on your qualifications, experience, achievements and awards. 3. Use your company’s database You need not build a new database for this purpose; instead you can use the one that the company already has. Create more awareness about your Webinar and in no time you will have people hooked on to your Webinars. Moreover, these people are already familiar with you, your company and your work so there are more chances that they attend your Webinars. 4. Also get new audience You need not build a new database for this purpose; instead you can use the one that the company already has. Create more awareness about your Webinar and in no time you will have people hooked on to your Webinars. Moreover, these people are already familiar with you, your company and your work so there are more chances that they attend your Webinars. The existing ones are not hard to attract. It is the new audience that needs attention. Find ways to reach out to the new audience. Get the existing ones to write reviews for you and provide the same to the other new audience for reference. Expand your reach and make it more profitable for yourself. 5. Hold pre-big day Webinars and meetings You can hold various events and meeting for the people who are going to attend your Webinar. Through these, you can not only opt for promoting services through Webinars further but also disseminate the necessary information that you require them to be aware of before they attend your Webinar. Most of all, it will create a sense of curiosity amongst your target audience and in turn increase the net number of people attending your conference or Webinar. 6. Keep it flexible but not too flexible Make it flexible enough to ensure that the comfort level of your audience is taken care of but making it unnecessarily and overly flexible will lead to a situation where it will lose value due to being too easily accessible. Remember, the fruits that you pay for are tastier and taken care of better than the ones that are entirely free.
Indian startups is a blooming industry. Young people with great idea and entrepreneurial mindset are jumping into this rat race of building their own company. These startups take the everyday problems and provide a simple solution to it through technology. And the startup The Souled Store provides a similar functionality, though a bit out of the ordinary.
The startup The Souled Store can be said to be an Indian version of the online marketplace Etsy. However, unlike Etsy, which provides just a platform for handmade merchandise, The Souled Store collaborates with artists to sell their work online. The startup is a website that provides a platform for budding and professional artists. The website sells different forms of artwork and merchandise. The contributors to the startup The Souled Store includes painters, graphic designers, photographers, illustrators etc. The startup works in collaboration with multidisciplinary artists who provide creative ideas and themes to work on.
The hatching of The Souled Store
The startup The Souled Store is the brainchild of three finacial analysts Vedang Patel, Aditya Sharma and Rohin Samtaney. The trio, bored with their clocked desk jobs, jumped into the entrepreneurial arena. The initial capital invested was just $6,500. However, Patel, Sharma and Samtaney had a strong will to be something worthwhile in the online market. Their experience in finance helped them to set up a business with strong business objectives and low working capital requirement. Thus The Souled Store was born in June 2013 selling artworks and handmade merchandise.
The Souled Store like any other startup in India faced the problem of low quality professionalism. This has been the main reason for them to collaborate with artists from abroad as well. Also finding new designs and quotations has been a challenging task. While the artists are from a dynamic background, it gives an added advantage of giving new design ideas.
Startup The Souled Store, presently showcases works of over 50 artists and designers from India and abroad. Since its launch, it has collaborated with big names like Weekender, Bajaao.com, Pentagram, Gutslit etc. The startups has been growing at a very fast pace. The founders believe that the company can grow at a rate of 50% each month.
The startup has also collaboarted with various NGOs and schools. The team says, “Our aim in the next three years is to offer an extensive range of products and we aim to introduce new products every two-three months and display artwork with unexplored themes.”
The increasing internet access has made the startup’s business more widespread. The Souled Store plans to collaborate over 500 artists globally within the coming years. The website also plans to serve as a platform for interaction by different artists who can share ideas and work to deliver better and newer designs.