A complete process of purchase and sale does not end with you selling your product and the customer receiving it. Your involvement with the customer runs longer than you expect. This is mainly through the process of followups. Necessity of followups is deeper than you would think. It can be a crucial tool to generate new clients for your business.
For some business owners, followups are not considered a necessity. It is carried out just as for the sake of being good as a show of courtesy. However, these marketers fail to recognize the necessity of followups in the development of business. A properly channelized followup can help in the development and growth of business and also help in bringing in new customers.
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To develop a strong B2C relation, followups are absolutely crucial. Building a professional relationship with your customer builds a bridge of trust, dependence and professional attitude towards customers about your business and builds your brand name.
Contact at the earliest
Once you have sold a product to your customer, keep in touch with them with followups at regular intervals. However, make sure that the interval period does not stretch for too long. The first followup with new customers should be within a couple days after the purchase. For old clients, a followup call every fortnight is appropriate.
Your meeting might be quickly forgotten and thus arises the necessity of followups. It will help etching your brand image in the mind of your customer.
Keep it simple
While it is necessary that you regularly keep in touch with your clients, the interaction and followup sessions need not be prolonged. A short conversion of a couple of minutes or a bit more is great. However, if a followup session lasts for too long, customers might get irritated and not take your call the next time. In worse cases, you might even lose a prospective customer just for a silly mistake of yours.
Pay heed to experiences
Your user experience is the metric based on which you can grade your product. A great user experience would make the customers return to you for your products. However, they might have some suggestions or complaints. Never ignore them. This is one reason which arouses the necessity of followups.
Events can be booster
You can hold half yearly or yearly events for your clients. This would be a great place to interact with them directly. This is also a great way to boost your business to customer rapport. This would also help you generate new customers through greater interaction and awareness along with your attitude that you care for your clients.