Mobile search has been rapidly increasing throughout the globe. According to the latest statistics by comScore, search through mobile devices like smartphone and tablets are nearly 30% of the total searches made.
The shift in behaviour of consumers from desktops and laptops to mobile devices has been quite dramatic. Search queries have increased immensely. The latest release of data is entirely based on mobile search and its metrics.
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Search through mobile devices has been calculated a staggering 30% of the total search volume. With the rapidly reducing prices of smartphones, the search queries through smartphones have been nearly 20% of the total mobile search.
However, the latest stats reveal that search through tablets are gradually on the rise. Still, it is a long way to beat smartphone-search. Google predicted that search queries through mobile devices would surely bypass that of desktop searches.
Digital media has gained significant importance for businesses throughout the world. It has been one of the main modes of advertising and promotion and has a higher power to compel and convert. Mobile devices has been thoroughly utilizing digital media. With the visual display, the search queries has seen a significant rise. Monetization has also been generated from other sources than that of search. These mainly include the various applications developed for mobile devices.
For Google, revenue mainly generates from desktop devices. Ad search share through mobile devices are quite low for Google. Hence Google has been trying hard to fit in the mobile search section.
With the rapidly rising search share on mobile Google has rolled out a new algorithmexclusively for mobile devices. This will work in the same way, other Google algorithm works, providing the users with the most relevant and accurate search results. This will make mobile search more refined and would contribute in conversion through mobile devices.
The digital media has developed immensely within the last few years. However, it is yet to reach its summit and there will be continuous change in the ways of digital marketing.