Hoping you have gone through my previous and first article of this series, “Integrating FedEx Web Services Into Your Website“. In the article, I had explained the basic steps to start with Fedex API integration.
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Search Engine Optimization is something that is ever changing. How then, can you work on a concrete plan? For any site SEO, flexibility is the core essence for marketing and promotion. A user focused SEO needs to apply new and innovative strategies and keep shifting to varied SEO practices to draw in higher traffic.
For any website, SEO serves the key purpose of optimizing sites in the search engine result page. However, a site that implements SEO tricks just for higher rank never works. New websites often use Black Hat techniques to gain ranks. However, a user focused SEO should implement white hat techniques that are clean. These might take time to rise through the rankings, but you can rest assured that you will not lose your rank easily.
Also Read: The Must Have WordPress SEO Plugins
Benefits of user focused SEO
User focused SEO provides a larger audience base. If you utilize this SEO technique, you get a higher quality of traffic to your site.
Optimum utilization of on-site SEO techniques draws in better traffic as you provide users with valuable experience.
Posting of quality contents which are of relevance to the user leads to increased user satisfaction. Thereby, the rate of conversion increases.
The most important benefit provided by user focused SEO is prevention of loss of traffic. This is through redesigning of websites.
User focused SEO also prevents websites from being penalized by search engines.
Components of user-focused SEO
User Focused SEO Methods
Keywords form an important part of SEO. Any user while browsing the internet puts in some relevant keywords or phrases, based on which the search engine draws out results. Hence your task should be to analyze what are the most highly used and highly valued keywords. You can make a list of these keywords using them in your contents. The use of these keywords would ensure that your site pulls in traffic. High valued keywords benefit your site as it results in maximum conversion. Apart from these, using of valued keywords helps you in recognizing your brand in the search engine.
Contents are the basic elements that users look for in various websites. Once a user enters your site, the contents form the binding factor. These keep users engaged and provide them with valuable information that they searched for. Therefore while you develop contents, keep your target audience in mind.
Content is not limited to just the main pages. It is throughout the website. Content is in blogs, forums and even on social media sites. The promotional ads too contain contents. Hence keep all the display places in mind. Use relevant keywords in all the contents as it helps generate focused audience resulting in higher conversion.
For your site to succeed, it is important that you know and understand your target audience well. Evaluate your user’s psychology and what they would look for in your site. Each of the personas is different hence would use different conversion paths. Developing personas helps you better understand your target audience guiding you in the growth and development of your website.
The statistical data that helps measure the visitor footfall, rise in the rankings, etc is called metrics. The various metrics of a website determines how and where it should be placed in the search engine results page. It also helps in integrating your value as a marketer and attains success. Implementing a closed-loop process ensures that visitors utilize all the data available in the process.
While marketers still debate on the need of email marketing, it still remains a great channel to promote your business. There has been a constant debate on the effectiveness of email marketing, some even declaring email marketing as a dead issue to pursue. On the other hand, another group of marketers are constantly upgrading and changing to optimize email marketing performance.
Email marketing is constantly evolved to improve traffic to a website. Some marketers use it as a way to communicate with the target audience in person. However, to optimize email marketing performance, a marketer has to employ some methods that would generate greater traffic and better leads.
Also Read: Email Campaigning Mistakes You Should Avoid
Maintaining a list
If you plan to optimize email marketing and promote your product through email, you need to have a considerable number of customer email addresses.
Create a list of all the customers whom you want to send your marketing email. If you do not have enough in the list, you can always utilize events, and partner marketing firms to increase your list. This way you can optimize your email marketing performance with emails reaching to a greater number of audiences.
Maintaining the list of mailers whom you would send your emails should consist of users who actually engage to your site. Sending marketing emails to customers, who no longer engage with your site or connect to your product, is a waste of time as well as of your marketing efforts.
Reaching your ideal customers
One common mistake that marketers often commit is sending emails to users who are not consequential for your product. These emails are wasted as they do not generate convertible traffic. Matching your marketing list with the top prospective clients is necessary. This is the list of customers who regularly go through your marketing emails and has a high chance to procure your product.
Optimize Email Marketing Performance
If however, this list is not quite effective to optimize email marketing performance, you might need to make some amends in your email marketing strategies. Try A/B testing your marketing emails to check which mails perform better.
If you have a set of customers ideal for your product, maintaining a cordial email relation with them would ensure that you have a good set of prospective ready at hand.
Let customers identify emails
While popping up of emails after intervals is good, constant emailing to your customers can be disturbing for them. And while you bombard your target audience with emails, you would not find time to make much variation in them.
Hence, try to deliver a variety of marketing emails to your customers. Changing styles in your marketing email will make it more engaging for the customers and optimize email marketing. Similar products can be properly marketed only if it is presented in a variety of ways. For newsletters, you can use different banners in your heading. This makes it more interesting for the customers to view.
Email marketing is an important marketing tool and properly using it generates great results. If you have a huge list which you need to send your marketing emails, it is better if you opt for a bigger service provider for emails. Sending and extraction of data from a bigger server is easier. ExactTarget is one such service provider.
You can also use cloud storage platforms to stack in your email data.
Choosing which platform you need to optimize email marketing efforts from your side is entirely upon you. You can go for a bigger service provider or you can use multiple cloud platforms for your data storage.
Smartphones that are being extensively used now-a-days run on various platforms that use a specific digital assistant. Microsoft Cortana is used for windows phones while iOS phones have Siri and Android phones have Android digital assistant. Each of these digital assistants has their pros and cons.
Microsoft Cortana that is creating a buzz in the technical world is ready for release across various platforms. Cortana that was designed incorporating the best features of other popular digital assistants and some additional features is being the considered best in the market for windows phones.
Also Read: Windows 8.1 With Bing Will Let Manufacturers Create Low Cost Devices
Under the project named Einstein, advancements are being made to the app to make it fit for iOS and Android devices. This article discusses the features of Cortana that are beneficial for users in their daily life and how it makes the app best for Android and iOS devices.
Takes user preferences rather than making assumptions
Unlike other applications Cortana makes the user work a little but this little extra work makes the user get the best out of the app. For example, Google digital assistant that works automatically rarely picks up itineraries that are messaged to you and tracks those flights. But, Cortana asks the user details of the flight that are to be tracked. Microsoft Cortana accomplishes this feature by using GPS tracking system. Similarly, Google digital assistant fits only Gmail but Cortana works with all major mail services excluding Yahoo.
Allows users request for follow-ups
The best feature of Microsoft Cortana is once the user obtains answer for a particular question he can pose follow up questions and get the answer sorted out quickly, whereas other apps treat each question as a new query. For example, if the user requests list of Chinese restaurants and then asks to sort out the best restaurants then the app lists only those restaurants that have a four star rating.
Offers multiple ways to organize reminders
Microsoft Cortana Features
Cortana lets the user organize various events by setting reminders at appropriate times along with location. This feature helps the user get a reminder of the event when he/she reaches that particular location. For example, upon reaching the bank the user can obtain a reminder to make a deposit. A unique feature of Microsoft Cortana is it even allows setting reminders based on people. For example, if a friend of yours got a new job then setting a reminder would let the app remind you of the same when you call or text your friend next time.
Other unique features that are observed in Microsoft Cortana include complete assimilation into phone contacts, knowing the user preferences, reading and understanding of emails, complete integration with Bing, blocking of texts, notifications and calls as per user preferences, organizing appointments using voice, and identification of songs. iOS and Android phones use different applications such as SoundHound for sound recognition. Its novel features such as the ability to read and understand emails and know the time and location of the user are not observed in the existing iOS and Android apps making it superior and advanced.
Microsoft is working hard to incorporate novel artificial intelligence into Cortana and make it available for the iOS and Android users. Microsoft Cortana is expected to do its best on other platforms too similar to other apps launched by Microsoft. To withstand tough competition from Apple and Google, it is very important for Microsoft to release its latest version of Cortana at the earliest before the release of Apple Watch and Google’s latest mobile app that is capable of offering proper contextual data based on user interests.