Search Engine Optimization is something that is ever changing. How then, can you work on a concrete plan? For any site SEO, flexibility is the core essence for marketing and promotion. A user focused SEO needs to apply new and innovative strategies and keep shifting to varied SEO practices to draw in higher traffic.
For any website, SEO serves the key purpose of optimizing sites in the search engine result page. However, a site that implements SEO tricks just for higher rank never works. New websites often use Black Hat techniques to gain ranks. However, a user focused SEO should implement white hat techniques that are clean. These might take time to rise through the rankings, but you can rest assured that you will not lose your rank easily.
Also Read: The Must Have WordPress SEO Plugins
Benefits of user focused SEO
User focused SEO provides a larger audience base. If you utilize this SEO technique, you get a higher quality of traffic to your site.
Optimum utilization of on-site SEO techniques draws in better traffic as you provide users with valuable experience.
Posting of quality contents which are of relevance to the user leads to increased user satisfaction. Thereby, the rate of conversion increases.
The most important benefit provided by user focused SEO is prevention of loss of traffic. This is through redesigning of websites.
User focused SEO also prevents websites from being penalized by search engines.
Components of user-focused SEO
User Focused SEO Methods
Keywords form an important part of SEO. Any user while browsing the internet puts in some relevant keywords or phrases, based on which the search engine draws out results. Hence your task should be to analyze what are the most highly used and highly valued keywords. You can make a list of these keywords using them in your contents. The use of these keywords would ensure that your site pulls in traffic. High valued keywords benefit your site as it results in maximum conversion. Apart from these, using of valued keywords helps you in recognizing your brand in the search engine.
Contents are the basic elements that users look for in various websites. Once a user enters your site, the contents form the binding factor. These keep users engaged and provide them with valuable information that they searched for. Therefore while you develop contents, keep your target audience in mind.
Content is not limited to just the main pages. It is throughout the website. Content is in blogs, forums and even on social media sites. The promotional ads too contain contents. Hence keep all the display places in mind. Use relevant keywords in all the contents as it helps generate focused audience resulting in higher conversion.
For your site to succeed, it is important that you know and understand your target audience well. Evaluate your user’s psychology and what they would look for in your site. Each of the personas is different hence would use different conversion paths. Developing personas helps you better understand your target audience guiding you in the growth and development of your website.
The statistical data that helps measure the visitor footfall, rise in the rankings, etc is called metrics. The various metrics of a website determines how and where it should be placed in the search engine results page. It also helps in integrating your value as a marketer and attains success. Implementing a closed-loop process ensures that visitors utilize all the data available in the process.