Google Mobile Friendly Algorithm: Key Changes In Ranking

Google had last month announced that it will be launching a mobile friendly algorithm, come April 21st. The Google mobile friendly algorithm will be quite beneficial for marketers as the mobile search will be used as a metric to calculate the ranking of a website. This will impact the search engine result page from the mobile perspective.

The new Google mobile friendly algorithm will be using real time data to draw out the search results on a page-by-page basis. However, as announced by Googler John Muller, the Google mobile friendly algorithm will be backed by few desktop signals for the data metrics. Elements like page speed will be using the desktop version to analyze the website’s search metrics.

Also Read: Significant Effects Of Changing Algorithm On Website Ranks

Utilizing Signals:

Though, signals of desktop would invariably differ from that of mobile versions, the page speed may sometimes be faster or slower in the mobile that desktop. This might be because of the weight of the mobile versions of the websites. However, presently, very few websites have two different versions with most utilizing the responsive coding format for developing their websites. This makes one single website work on different screen sizes.

While Google has some restrictions on the search signals that it will be using in Google mobile friendly algorithm, many of them matches the desktop signals as well. However, Google has been trying hard to break away the path for the desktop algorithm with that of the mobile friendly algorithm.

Google Mobile Friendly Algorithm SEO

Main Algorithmic Elements to be Broken:

The main elements that Google is considering while breaking away the mobile algorithm from the traditional desktop one are the page speed and top heavy algorithm.

Page Speed Algorithm – Google made the page speed of a website an official metric for ranking in Google algorithm. This was made official in early 2010, along with a warning to web masters asking them not to sacrifice relevancy of website for the sake of speed.

Top Heavy Algorithm/Page Layout Algorithm – In 2012, Google introduced a new update for its ads display on the search page naming it the Page Layout algorithm. According to the top heavy algorithm, any website with too many pages in its ads above the fold in the search engine result page will be severely penalized by Google.

Taking these two and a few other algorithms into consideration, Google plans to branch out the Google mobile friendly algorithm from its desktop version. However, algorithms like Penguin and Panda will not be considered any different in the new Google algorithm.


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