Content is the invincible ruler when it comes to digital marketing or inbound marketing. There is no denying the fact that digital marketing has grabbed the ground since not-very-long. Consequent upon this, consumer-approach has also changed over the years. In fact, it would not be entirely wrong to describe the pace of this ‘change’ as drastic. This definitely justifies the need of proper planning of content in order to make your inbound marketing strategy a success.
In fact, content plays a significantly major role in making your SEO strategy a success. Your SEO efforts would go just right when you have followed proper content creation strategy. Quality content goes a great way to shape your SEO success. In order to make your inbound marketing strategy sail through, there needs to exist proper coordination between content, SEO, and social.
Quality content is crucial for successful SEO. Again, there are few aspects in content planning as well. The first and foremost important part in content is the use of relevant keyword. In order to ensure that Google spiders crawl your site, emphasis needs to be put on keyword-research. Selection of keyword should be done keeping in mind the popular search terms that people randomly enter on search engines. The closer the keyword is to the search terms entered by people, the more the chances of visitors coming to your site.
The content in a website is meant to increase user interaction and engagement that will aid in inbound marketing. The content should be able to not just bring in visitors but retain them as well. The period of stay and CTR needs to be high while bounce back rates should be low so as to help the website rank high. The keyword here is ‘user engagement’.
Freshness or uniqueness of content is another criterion for inbound marketing. Google detects the freshness of content with the help of QDF or Query Deserved Freshness. QDF is applied by Google to a specific term following which a fresh content with that term is searched. The content which is found to be unique is given a boost in the SERP.
Where content is the king, social media is the messenger. An engaging piece of content becomes a mere decorative piece unless social does its work. Social media offers the platform for sharing the content, which would make it go viral and bring back quality visitors to the site. However, sharing on social media also needs a mindful move. The sharing should be planned and strategic. It calls for selective sharing which is to say that there are different kinds of social platforms, each suitable for a specific kind of audience. It depends on the kind of audience that you want for your website which will determine the social platform you would have to go with.
Inbound Marketing Content
Selection of proper social platform is important. For instance, LinkedIn caters to more professional needs, while Facebook will offer you general audience consisting of all classes. On Twitter again, you will find all kinds of audience, whereas Google Plus is more appropriate for business people. Sharing once will only be as good as not sharing. Sharing on timed intervals is a good idea. Posting and sharing articles on different blogging and micro-blogging sites in accordance with different time zones will help you get relevant audience from all over the world. It will turn good traffic to your site and ease your process of inbound marketing.
Here again, reaching out to new followers on the social sites is as much important as moderating and modifying your content to suit different sections of your audience.
SEO has always been a vital part in the entire process of inbound marketing. There are a number of SEO tactics that can help you make your inbound marketing process a success. And for a successful SEO strategy you need to adopt a proper content marketing strategy.
Getting back to the core topic in question, inbound marketing, it is a process that may differ between companies. When it is a small company, inbound marketing can be taken care of by a single person. When it concerns a bigger team or organization, there are different sections that include brand, social, content and SEO. Here are few things that you can do to ensure that your SEO is aiding the process of inbound marketing.
The first job of SEO is to analyze recent data and trends while checking out the traffic to your website. The web development team should, at the same time, ensure that the site remains ‘crawlable’ and fast. Getting a thorough idea of the analytics will help improve the conversion rates for your website.