For any business, the main aim is to push your website higher in the search engine page rank so that it is displayed in the first page of SERP (Search Engine Results Page). Backlinks in a website work as the anchor that helps pull up your site. When you procure backlinks for website, you expose it to a higher number of visitors.
However, to procure backlinks for a website is not easy. Working heavily on your website SEO is essential to procure quality backlinks. Time here plays an advantage. The older your site is, the higher are its chances to rank in the first few pages of the search engine.
Also Read: Importance Of Link Building For Your Website
For any website, SEO is divided into two major parts, on-site and off-site SEO. While onsite SEO inlcudes elements like Meta description and title tags, off-site SEO consists chiefly of social signals and backlinks.
The best method to enhance your website ranking is to procure backlinks for website that are of high quality. Procuring high quality backlinks ensures that your blog gains visibility and has better traffic.
Google’s Penguin algorithm is a penalising tool that targets sites that contain spammy links and severely punishes such sites. Many websites might use spammy backlinks just to gain its SEO and visbility. To eradicate such spammy links, Penguin algorithm is very effective.
Maintaining the quality of your links, while you procure backlinks for website, is very important to avoid a Penguin update hit. There are several methods to procure backlinks for website. These include natural backlinks procurement techniques along with heavy SEO.
Natural backlink building
Backlinks are a great way to increase the visibility of a website and improve its page rank. If the content of your webpages is good, webmasters will link your site with their’s. However, the quality of a content will not always remain the same. If the contents of your website is relevant to what visitors are looking for and is of good qaulity, your site is bound to get quality backlinks. These, however, might not be enough for your SEO efforts. You might not see big variation in the page rank or traffic. Change in SEO through backlinks takes time. However, procuring backlinks for website is the key element of organic SEO.
Listing in directories is essential if you are seriously looking for your website to gain proper page rank. Directories like DMOZ, Yahoo, etc. are good quality directories that can help you procure backlinks for the website that you list in these directories. Listing your wesbite in these directories helps your site get noticed by the search engine as well as prospective customers. Listing your website in the directories is free, however you need to wait before you can select a category of your relevance.
Posting in forums
If you want anchor text and and quality backlinks, you can always try posting in forums and blogs. These are regularly indexed by serach engine spiders and hence has a higher chance to gain quick visibility. However, keeping in sync with the content needs of the forum is important as irrelevant content is often edited or removed altogether. Hence, it would be hard to get backlinks in this case. If in any case the forum has been prevented from being indexed by the search engines, posting on such sites.
Free RSS feeds to sites that are interested in your website often exchange contents among them. Exchanging contents are great to procure backlinks for website. Link building through RSS feeds is quite simple. Your site gets a backlink each time the other site publishes your RSS feed. This also helps in gaining traffic to your site as other sites displays just the headlines. Hence if you plan to exchange RSSfeed, remember to make the headlines of your contents arresting enough to gain attention.
Blogs and contents related to anything that is trending sometimes prove to be great for traffic building to yoour site. Publishing contents with mentions of a latest news can be great to procure backlinks for website. The official site of the product or service where the news has been released provides qulity backlink to your site. This also pulls in many visitors to your site. However, solely depending on this technique to procure backlinks for website is not worth as you have to keep waiting for a particular new product or service to launch. Only then can you create a relevant content that you can get backlinks for.
Procuring backlinks is essential if you want to have organic traffic to yoursite. It contributes in improving your site’s SEO and page rank in the search engine as well as the visibility of your website.