Images are the highest pullers of audience because of its engaging nature. A striking image can behold your audience for long that a textual content might fail to do. Instagram is one of the leading images sharing social sites with users ranging over 300 million as on December 2014. Hence creating brand awareness through Instagram is a great promotional strategy for your product.
A visual product has no better platform to showcase itself than Instagram. With a huge audience base, promotion in Instagram lets you reach to a greater number of audience within a short span of time. This results in quicker marketing of your product.
Also Read: Image Sharing Social Sites: Instagram, Pinterest, Flickr- A Comparative Study
However, before promoting your site on Instagram, evaluate your product and tally it with the audience you want to cater to. You can create quality brand awareness through Instagram because this social site works well with the young crowd who can be easily converted with attractive images.
According to a survey, companies promoting luxury products on Instagram, have seen a rapid increase in their customer base. Instagram is a great platform for promotion of products or services targeting a young audience base.
With the acquisition by Facebook, the use of Instagram for visual promotional purpose has increased manifolds. Indy500 is a good example that has greatly benefited by created brand awareness through Instagram. The smooth idea of storytelling through visual imagery has an arresting effect on the viewers. An image will get you more number of visitors improving your rate of conversion than what a written content or blog can. This often leads to higher conversion than through other social media networks.
Instagram with its increasing number of users can be an ideal place to promote your brand and generate sale. If you have a business that you want to promote on Instagram, make your profile public and let your business grow through the amazing image sharing site.