Social media has become a powerful tool after the boom given by Mr. Zuckerberg, Facebook linked each and every platform which was not linked to one another making internet a very powerful tool for marketing and publicity. Many of the small industries have gained huge prospects due to this feature of social media. The main motto of social media marketing is to gain people to watch and promote the website and their related products from a single platform which in turn is connected to all the platforms interconnected with each other for the ease of user’s convenience.
According to studies conducted by Hubspot, 92% of the investment market in 2014 stated that social media marketing was important for their business. Almost 97% of the marketing industry is concentrating on working on social media to boost visibility of the products and appliances.
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Let’s have some insight on how social media marketing can propel you and show significant improvement in business:
1. Creates a brand where brand sells
Branding the business is every entrepreneur’s dream. Brand value increases only when there is visibility and acceptance amongst the mass towards the product. Social media acts as a network for voicing out the brand’s content and value. It is important since it helps in being easily accessible to the mass over the media and various network platforms.
2. Brand loyalty and recognition
A social media channel brand works better than a brand which works offline since it is readily available to each and every channel through day and night. Brand loyalty is followed all over the world and is followed religiously since they are treated as the window to one’s wallet. Social media marketing helps maintaining brand loyalty by constantly updating them about the latest products!
3. Stealing customers
Every post, line, picture, and video acts as a dual path where one updates the user about the product. This also does the work of comparison between the old products. This can also cause ripple effect and hence propel the brand to heights unknown.
4. Increasing incoming traffic
Traffic can be directed to the website and used in social media marketing strategies by segregating them into pieces since it gives you control. Inbound traffic can be routed and hence increased by mentioning the path back to your website. This causes the ripple effect to magnify and reach the brand causing more and more viewers and potential customers to get a glimpse of the product. Any publicity is publicity after all.
5. SEO optimization for ease in search
Blog posts can be edited to be informative as well as optimized for search engines to search the content and display it first on the screen. Human tendency always makes the link to be searched first and hence cause the visibility to increase so that the brand value and incoming traffic increase. SEO optimizing such as title tags and Meta descriptions and distribute path pointing back to the website. Being visible on Google search engine displays credibility of the website hence user invests trust in your brand.
6. Customer insights
As per research, a customer is fearless while shooting complaints and feedbacks about the product since he is not physically present and does not have to face the music for using harsh words. A true feedback can be expected without being diplomatic which helps the product to be improved and improvised as per user requirements. This helps is market research at a free or minimal cost.
The more you wait the more you lose. Social media marketing, if performed right, can lead to an astronomical growth of the product and reach to the masses causing your business to boom in proportion unmeasured. To explain it in short, “If you are not here, you are not anywhere”.