No matter if you are an intern looking for your first job or a seasoned professional looking for a change, LinkedIn should be on top of your priority list. LinkedIn has a huge database of professionals and you should make the most out of it. Twitter lacks profile depth, Facebook is all over the place demographically and it is also hard to find people there. Using LinkedIn for job search can make it much easier for you to get a job only if you know how to go about it. LinkedIn standardizes information entered by users into predefined “Profile Headline”, “Summary”, “Education”, “Company”, etc. In addition to this huge database of information, the platform also provides an awesome search tool to allow you to pinpoint the person you are looking for depending upon a number of specific factors.
Respondents of a recent Jobvite survey said that they used LinkedIn to:
Search for candidates (96%)
Contact candidates (94%)
Keep tabs on potential candidates (93%)
Vet candidates pre-interview (92%)
Post jobs (91%)
How to efficiently use LinkedIn for job search:
Focus On Fit, Not Volume : It’s a turnoff if job seekers use LinkedIn indiscriminately. Do not go after jobs that you do not qualify for and do not keep messaging recruiters all the time. Take time to filter which job will be a good fit for you and make a list of the companies you prefer.
Personalize Your Invitation To Connect : When you invite someone to connect on LinkedIn, your request is accompanied by a brief note. You have the option to select “I’d like to add you to my professional network.” but you should know better. Personalize your note and make it relevant. You do not want to come across as another face in the crowd.
Mine Mutual Connections : Pay attention to shared acquaintances as a way to better understand the background of someone you want to connect with. Having some background information can make your work much easier. Also the more connections you have, the better your chances of having a connection who can help with your job search.
Be professional Not Boring : Show your true personality. You have to be professional in your approach but that no way means boring. Your profile can also be used to highlight unique hobbies or activities that illuminate what kind of worker you are.
Share Regularly And Wisely : Much like Facebook, LinkedIn allows users to post updates. These can be simple messages, such as “I’m off to a global health conference in New York” or “Congratulations to my team for beating its monthly sales goal.” Updates can also include links to articles and other content from around the Web.
Include A Profile Photo : LinkedIn has found that profiles that contain a photo are seven times more likely to be viewed and recruiters would want to see your face while going through your profile. Nobody wants to interact with a faceless anonymous figure.
Don’t Settle For A Bare-Bones Profile : Good profiles have to be complete profiles. LinkedIn shows levels of profile completion like All Star, Expert etc. Do complete your profile as much as you can. The more information you share on your profile the easier you make it for the recruiters.
Update Your Headline : Your headline is the first thing that people see. It’s the two second overview that states who you are and what you do. Keep it short and simple. Provide accurate information.
Fill In The Summary Section : The summary section gives a more detailed synopsis about what your current responsibilities are. It also reflects what you have done in the past. This what recruiters will glace through before going into details. Make it interesting and showcase your achievements.
Use Keywords : Whether you are filling in the headline, summary, skills, experiences or education sections, make sure you use words that you think recruiters will be searching for to find you.
Use Recommendations and Referrals : If the job is listed directly on LinkedIn, you will see how you are connected to the hiring manager and you can apply online and/or request a referral from a contact. Ask people to recommend you. A good number of recommendations show that others have high regard for you and your achievements are for real.
There is no denying the fact that LinkedIn is now the most actively used social media tool employed by organizations to recruit quality talent. Recruiting talent is all about relationship building and is it essential to for you to use LinkedIn for job search to stay ahead of the competition. With over 225 million profiles and more than 5.8 million business development professionals in the LinkedIn universe, it is a goldmine of talent for recruiters to mine and use and for you to get noticed.
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