Is On-The-Rise Yahoo Search Share Eating Up Google’s Share?

Yahoo seems to be gaining lost grounds with an increase in the market share of about 2%. The study that was conducted by StatCounter, a web analytic website, shows that Yahoo search share has increased from 8.6% to 10.4%. This data was of December 2014 and only included search engine use of the US.

The recent collaboration of Yahoo with Firefox seems to be the driving force for the rise in Yahoo search share. Google is the leading search engine in the US with a market share of 77%. Bing is the next most used search engine with a market share of 12%. However, Yahoo search share gain resulted in Google’s loss with Google loosing 2% of its market share reducing it to 75% at present.

How Yahoo will benefit

The rising Yahoo search share would also help in increasing the revenues earned by the search engine. However, for this, they need to hold up the rising percentage of share in the market. Yahoo will be the default search engine for desktops as well as for mobile devices like smartphones and tablets.

Yahoo’s global market share is just 9.31% as of December 2014. In contrast, Google has the largest market share of 66%. Hence Yahoo needs to climb a great height to beat Google.

Yahoo Search Share Eating Google's Share

The strategic partnership

For Yahoo, the collaboration with Mozilla’s Firefox has been a boon with market share seeing a sudden surge. Google has long been the default search engine of Mozilla. However, the tables turned last November, with Mozilla ending its decade long relation with Google, switching over to Yahoo as its default search engine for the coming five years.

Yahoo’s partnership with Mozilla commenced in the month of November has been called strategic. Apart from incorporating Yahoo as the default search engine, the framework would also let explore future prospects on products that can be integrated to improve market presence through distribution opportunities.

“At Yahoo, we believe deeply in search – it’s an area of investment, opportunity and growth for us. This partnership helps to expand our reach in search and also gives us an opportunity to work closely with Mozilla to find ways to innovate more broadly in search, communications, and digital content,” said Marissa Mayer CEO of Yahoo after the collaboration.


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