Advanced Targeting Tactics for Facebook Ads

With more than 1.35 billion users around the world, there’s a good chance that the target audience for any business can be found on the social network. That’s great in principle, but in reality, it’s about as helpful as saying, “There are fish in the ocean.” Marketers need to know how to fish for their target audiences when using Facebook to promote content, events, sales and more. They need to know certain targeting tactics for Facebook ads.

Fortunately for marketers, Facebook makes it easy for page administrators to find and target specific audiences once they start using paid content. However, the system is more complex and robust than people realize. And just like fishing tactics in real life, the better marketers understand the Facebook advertising environment and system, the better the results of future campaigns. Here are some advanced targeting tactics for Facebook ad campaigns that business owners and marketers can use.

Also Read: Facebook Marketing Mistakes That You Should Avoid

Include your major competitors as an interest target

This first tip is a simple way for marketers to chip away at their competitor’s market share by peeling away a few customers with enticing Facebook ads. When selecting interests to target in the ad creation menu, just include the names of large competitors or national brands. Many of these fans will be loyal to the brand, but most consumers won’t ignore a good price or a product with better features if they see it in an ad.

If you have the data, use custom audiences

Targeting Tactics For Facebook Ads Campaign

When trying to calm down privacy advocates, Facebook often emphasizes the fact that marketers can’t target specific people with Facebook ads, but that isn’t entirely true. Facebook allows marketers to create custom audience which includes creating audiences based on email mailing lists. In practical terms, this means that if a company has an opt-in email list, it can import that data into Facebook. If any of those email addresses is being used to login to Facebook, the logged-in user would see the marketers ad.

So while it’s not guaranteed that a particular person from that group would see the ad, it’s still a lot more targeted than many realize. At any rate, marketers can take advantage of this to integrate their email marketing and social media marketing campaigns. This can surely be followed as one of the targeting tactics for Facebook ads.

However, when using data in this way, business owners need to be careful. For example, it would be wise to include a line in the privacy policy that states the marketer may use his/her email address in such a way, or at least make sure there’s nothing in the policy that says you wouldn’t do it.

Targeting by location

Facebook has several options for targeting users by location. These features are essential for local marketers. The simplest way to include location in targeting is to select a particular city or state for the ad to run in. This is targeted enough for most marketers, but Facebook has made the system even better by introducing Local Awareness Ads.

These ads can be targeted with a specific radius around an address. A marketer can use it to send ads to people when they are in a location to take advantage of the deal. This makes Facebook a valuable tool for increasing foot traffic to local stores, boutiques or restaurants. Certainly counts among the targeting tactics for Facebook ads.

Facebook may be a vast sea of people, but that doesn’t mean that marketers need to search the waters blindly. Using these advanced targeting tactics for Facebook ads will bring your ads in front of the right audience. And when the right audience sees the right message, at the right time, the advertising is can be considered effective. Use these advanced targeting tactics for Facebook ads, and you can land the big fish.

Early Stage Startup In A Developing Country – A Case Study Of Viralmint

It is never easy for entrepreneurs to launch a startup especially in a developing country like India. There lies a number of problems which first time entrepreneurs have to face. An early stage startup needs a huge amount of time and effort to get recognized especially in a developing country like India where startups and technology are progressing hand in hand. ViralMint too has a similar story.

ViralMint has been founded by tech enthusiast Rohan Dighe who has earlier worked for a few tech companies. However, the urge to establish his own business and to etch out a name of his own forced him to give up his comfortable job.

Also Read: Are Controversies A Boon In Disguise For Uber Car Services?

The initial works of ViralMint were mostly freelance projects which were done as and when they came. Capital crunch was the main string that kept ViralMint from flying high. In 2011, Dighe accumulated enough funds to enter the services and product market.

ViralMint today is a popular marketing and promotional platform that helps you acquire new customers and increase your visibility through its various tools and components. ViralMint works best for ecommerce sites as it pushes offers at the right time to the right audience increasing the after sales experience and pushing audience to buy more.

Problems Faced By Early Stage Startup

ViralMint utilizes social media to let businesses prove and optimize social media in campaign and promotional purposes.

As an early stage startup, ViralMint includes various standard modules like marketing and promotion, providing real-time analytics, hosting solutions etc. ViralMint integrates your website with the most trending social media platform providing maximum exposure.

The company is still in an early stage startup. With just 10 paying customers and around 50 random ones, ViralMint is taking baby steps in the web industry.

The company was incubated by SeedFund, one of India’s well known venture capital units. Mahesh Murthy, a partner at SeedFund, and a social media influencer, has taken a keen interest in the new startup. With the success of his digital advertising firm, he has now been mentoring early stage startup and companies to help shape up their business.

ViralMint till last year served the domestic market. However from early this year it has entered in the international market and is making good progress. Dhige said that huge customer traffic has come from USA, Europe and Australia. ViralMint has been growing by the days, increasing its customer base and providing great returns to its customers.

Five Strategies For Retaining Online Customers

Creating new customers is tough, retaining them is tougher. Study shows that online businesses often lose a significant percent of customers. This is just because of the failure in retaining online customers. Though marketers put in more stress to create new customers, losing the present customers may prove to be fatal for your business.

The rising cost of customer acquisition has prompted marketers to focus more on retaining online customers who are not real time customers. Customers would leave your site if they are dissatisfied with your services or products. They might also leave if they feel that the after-sale services provided by you are not what you had promised. Hence your customer creation and retention needs to be dynamic enough to create a wider customer base.

Also Read: Increase Customer Loyalty Online With SUS

Retaining online customers is simple if you keep in mind few basic aspects.

Minimize attrition

Your customer base is never stagnant. It keeps varying according to the changing quality of work you deliver. However, it is necessary that the numbers do not fluctuate drastically. Your product or service may not always be the best. Your competitors might surpass you time and again. However, if you continue to deliver your best services, the number of customers leaving you for your competitors would gradually reduce.

Still there will be a small number who would be leaving your site. Try to reduce this leakage. Marketers often invest highly on creating new customers. Yet, once the initial business relation develops, marketers often tend to ignore these customers, focusing on newer customer creation. The most effective way to increase your customer base is by minimizing attrition through satisfactory delivery of products or services.

Sell and re-sell

The main purpose for you to create new customers is to sell your products. However, with the dynamic scenario, selling of one single product will leave you nowhere. You need to deliver varying products or services to keep remaining highlighted in the search engines. The relationship between customer and marketer does not end with the delivery of the product.

You need to retain your old customers as they would help in your promotion, if you launch something new. This is because they are well aware of your services and recognize your brand. If you launch a new product, they would be the first customers as they are well aware of your product quality. Hence, retaining online customers proves to be fruitful.

Service integrity

Retaining Online Customers For Business

Service ethics and integrity forms an integral part of any business. This multiplies manifolds in the virtual world. Online market is a place where buyers and marketers do not meet face-to-face. All transactions are performed virtually and with a mutual trust. Retaining this trust and the customers definitely call for excellent service ethics.

A transparent mode of transaction is necessary to gain customer’s trust. There must be uniformity in what you say and what you do. Luring in customers with false promises and not delivering them what you promise would not only hamper your business in the long run but your site too will be penalized by the search engines.

Service integrity is important for retaining online customers. Your business will flourish when you have customers who trust you and you take a genuine interest in them.

Reviews

Your customer is the best critic of your services. It is more so if they are with you for a long. They can judge your services through the years. They can also provide you valuable suggestions that you can implement in your website.

Send regular review forms to your old customers. Seek their thoughts and views. This makes them feel that they are an important part of your business. It makes them feel wanted. Recognizing your customer’s views and thoughts is a great way for retaining online customers.

Blogs

Satisfied customers would generally return back to you if their first experience with you was good. They would always want to have more information on various products that you deliver. Here is where blogs come in handy. Try publishing articles at regular intervals and on topics that would engage your customers and add value to your products. Make sure to be consistent while writing blogs. Don’t include irrational and bogus topics. Blogs are a great way to develop relations as well as retaining online customers.

Five Strategies For Retaining Online Customers

Creating new customers is tough, retaining them is tougher. Study shows that online businesses often lose a significant percent of customers. This is just because of the failure in retaining online customers. Though marketers put in more stress to create new customers, losing the present customers may prove to be fatal for your business.

The rising cost of customer acquisition has prompted marketers to focus more on retaining online customers who are not real time customers. Customers would leave your site if they are dissatisfied with your services or products. They might also leave if they feel that the after-sale services provided by you are not what you had promised. Hence your customer creation and retention needs to be dynamic enough to create a wider customer base.
Also Read: Increase Customer Loyalty Online With SUS
Retaining online customers is simple if you keep in mind few basic aspects.
Minimize attrition
Your customer base is never stagnant. It keeps varying according to the changing quality of work you deliver. However, it is necessary that the numbers do not fluctuate drastically. Your product or service may not always be the best. Your competitors might surpass you time and again. However, if you continue to deliver your best services, the number of customers leaving you for your competitors would gradually reduce.
Still there will be a small number who would be leaving your site. Try to reduce this leakage. Marketers often invest highly on creating new customers. Yet, once the initial business relation develops, marketers often tend to ignore these customers, focusing on newer customer creation. The most effective way to increase your customer base is by minimizing attrition through satisfactory delivery of products or services.
Sell and re-sell
The main purpose for you to create new customers is to sell your products. However, with the dynamic scenario, selling of one single product will leave you nowhere. You need to deliver varying products or services to keep remaining highlighted in the search engines. The relationship between customer and marketer does not end with the delivery of the product.
You need to retain your old customers as they would help in your promotion, if you launch something new. This is because they are well aware of your services and recognize your brand. If you launch a new product, they would be the first customers as they are well aware of your product quality. Hence, retaining online customers proves to be fruitful.
Service integrity
Retaining Online Customers For Business
Service ethics and integrity forms an integral part of any business. This multiplies manifolds in the virtual world. Online market is a place where buyers and marketers do not meet face-to-face. All transactions are performed virtually and with a mutual trust. Retaining this trust and the customers definitely call for excellent service ethics.
A transparent mode of transaction is necessary to gain customer’s trust. There must be uniformity in what you say and what you do. Luring in customers with false promises and not delivering them what you promise would not only hamper your business in the long run but your site too will be penalized by the search engines.
Service integrity is important for retaining online customers. Your business will flourish when you have customers who trust you and you take a genuine interest in them.
Reviews
Your customer is the best critic of your services. It is more so if they are with you for a long. They can judge your services through the years. They can also provide you valuable suggestions that you can implement in your website.
Send regular review forms to your old customers. Seek their thoughts and views. This makes them feel that they are an important part of your business. It makes them feel wanted. Recognizing your customer’s views and thoughts is a great way for retaining online customers.
Blogs
Satisfied customers would generally return back to you if their first experience with you was good. They would always want to have more information on various products that you deliver. Here is where blogs come in handy. Try publishing articles at regular intervals and on topics that would engage your customers and add value to your products. Make sure to be consistent while writing blogs. Don’t include irrational and bogus topics. Blogs are a great way to develop relations as well as retaining online customers.

Five Strategies For Retaining Online Customers

Blogging Tweaks That Will Make A Big Difference To Your Website

Blogging is a hard task and facing so much competition makes it even harder. With a vast number of blogs available on each topic, it is difficult even for blogs with good quality of content to outshine among others. However, there are a few little blogging tweaks which you can follow to make a difference.

Know these blogging tweaks will help your site get more number of visits:
Get an email list already
Ask any serious blogger the biggest blogging mistake they’ve made. All of them will tell you the same thing. Their biggest regret is failing to set up an email list as soon as they started their blog.
Also Read: From Blogger To Medium – Evolution Of Blogging Sites
These days, you can’t hide behind any excuses. Money isn’t an issue, nor is the difficulty of setting up a list. Mailchimp is free if your email list is under 2,000 subscribers, while you can try out AWeber for just $1.
Adding a sign up form to the side bar of your blog is simply a case of copying and pasting some HTML code. You’ve gone as far as setting up a blog, so you can surely manage that. There are blogging tweaks for sure to help you.
Blogging tweaks – Learn the art of speedwriting
Blogging is all about content. The faster you can write, the more you can write. The more you write, the more content you produce. The more content you produce, the quicker you’ll attract readers.
If you want to write a blog, write like you speak. The typical person speaks at around 100 words a minute, so if you talk a blog post, you can be done in just five minutes. Of course, not everyone can type that fast, and you’ll need to do a little editing, but there’s no reason you can’t start and finish a typical 500-word blog post in less than 30 minutes.
Remember SEO
nteresting Blogging Tweaks
Who wants to worry about keywords when all you really want to do is write?
This is definitely one of the blogging tweaks you should try: instead of fretting over keywords before you write, write your blog post first. Write from your heart. Then, when you’re done, add an SEO friendly headline, sub-headlines, and metadata. You can also tweak your first paragraph to be SEO friendly if you like.
Writing first then mixing in the SEO later will help you keep the inspiration and ideas flowing, and stops you from getting blocked. At the same time, paying some attention to SEO ensures your blog has fresh readers coming in every day.
Build a community
Good blogs are about a charismatic individual. Bloggers, by the power of their personality and writing style, can attract a wide following.
Great blogs are about a community. If your blog is a community, your readers will spread the word about your blog. Your readers will feel invested in what you’re doing, and connected to other readers.
How do you build a community? By engaging with your readers. Talk to your readers on Twitter. Reply to comments on your Facebook Page. Ask questions. Most importantly, reply to any comments on your blog, and leave comments on your readers’ blogs.
Go self-hosted
Another of blogging tweaks! This isn’t exactly a tiny tweak, as it can cost up to $100 a year for a self-hosted blog, plus you’ve got the hassle of moving all your blog posts from your current blog to its new location. But, this surely is one of the blogging tweaks you would want.
However, with support from WordPress, moving your blog could hardly be easier. And with most hosting providers, getting WordPress up and going is as simple as a one-click install.
Once you go self-hosted, you’ll never look back. You’ll wonder how you managed without all the themes and plug-ins that are available to self-hosted bloggers. Even if you only go self-hosted to remove ads from your blog, it’s worth it in terms of reader experience.

Blogging Tweaks That Will Make A Big Difference To Your Website

Yahoo Aviate App Gets New Updates

Google had by far been the only search engine that dominated the home screens of all Android smartphones. However in mid-2014 Yahoo too entered the competition trying to penetrate the Android smartphones with the Yahoo Aviate app.

The Aviate app initially created by Yahoo product manager Mark Daiss was bought by Yahoo in the first quarter of this year. The app was reportedly bought by Yahoo for $80 in the first quarter of this year.
Also Read: It Is Now Mandatory To Have A Yahoo ID For Flickr Access
The new update
Launched within a few months, the Yahoo Aviate app has already undergone an update. With the new update, Yahoo Aviate app now allows a universal search function. This update allows user to search anything from anywhere of the phone. Now search for anything, from contacts, apps to web results directly from your home screen. You also need not open up the browser each time you go looking for something on the internet. Whatever you want will be displayed in the Aviate app itself.
Yahoo Aviate App Features
The Yahoo Aviate app is also available in English. This has been created especially for Google backed Android devices. The previous version of this app was not quite in demand. However, with the new value added elements, this new app has made heads turn and take a second look at it.
How Yahoo Aviate works?
The Yahoo Aviate app serves as an intelligent home screen that works similar to any search engine’s search bar, providing information that would be most relevant to the searcher. It senses the change in location and provides with information that would be most appropriate in that location. Daiss said, “We created Aviate to connect you with the information you need at the moment it’s useful.”
The information that the Yahoo Aviate App provides is pulled in from various social bookmarking sites like Foursquare, Wix, Reddit etc.
However, this app is still in its nascent stage. It still lacks a number of features. To penetrate the now dominant Google Android market, Yahoo needs to incorporate some outstanding elements to grab a considerable market share. Still with a huge user base for Android, if worked properly, Yahoo Aviate app would be able to create a mark.

Yahoo Aviate App Gets New Updates

WordPress 4.1 Dinah: Christmas Gifts For WordPress Users And Developers

It has been just three months since the release of WordPress 4.0. The version came with tons of improvements like an enhanced post editor, improved internationalization support, embed previews, etc. Now, WordPress 4.1 has been officially released which again has a huge features list.

Version 4.1 of WordPress, named “Dinah” in honor of jazz singer Dinah Washington is available for download or update in your WordPress Dashboard.

After spending 2 days with 4.1 update, I would share from a developer’s point of view how likely WordPress 4.1 is going to be a blessing for both WordPress users and developers. Rather I am segregating the features into two groups. One, consisting of those that are beneficial to regular users or bloggers and second those, which would help fellow WordPress developers.

Also Read: WordPress Update 4.0.1 Release Causes Minor Panic

Features that bloggers and regular users would love:

Focus – The new distraction free writing mode

Obviously with so many things opened before you in your dashboard you may get distracted sometimes. In WordPress 4.1 try this distraction free writing mode where all the distraction would fade away, allowing you to focus solely on your writing. All your editing tools instantly return when you need them. You can toggle between the normal mode and distraction free mode as and when required.

Inline image editing

WordPress 4.1 Update

WordPress users often face problems with image alignment. However, with WordPress 4.1 users can easily set the alignment by just clicking on the image. The alignment options would come up instantly above the image along with options for removing and advance editing.

Set/install language pack from admin dashboard

WordPress 4.0 introduced the option for setting language at installation. WordPress 4.1 comes with something out-of-box. Users can now set their choice of language right from the admin panel itself and change as and when required. This would help intercontinental users write simultaneously in the same blog with more ease. You can switch to any translation on the general settings screen.

Features that WordPress developers would love:

Customizer API

WordPress customizer API is aiming to build a complete JavaScript API for customizer. There are lots of improvements for contextual panels, controls and sections. To learn more about the customizer API you can follow this link.

Query improvement

WordPress 4.1 has greatly improved custom querying of Metadata, date and term queries which now can be used with conditional logic, like nested clauses and multiple operators.

Title tags

New title tag for WordPress themes will allow theme developers to explicitly define a site’s title and avoid conflict with the WordPress title tags.

Though I am still spending more time to get other useful features, for the time being you can have a look at how good or bad this update is to you.