Is It Safe To Shop Online On Black Friday And Cyber Monday?

Online shopping has become more of trend than necessity. With internet accessibility increasing with every passing day, online shopping has become a phenomenon. Black Friday and Cyber Monday are the most thriving examples of this. But while retailers have been pocketing in bulk profits, consumers often face harassing situations during the Black Friday and Cyber Monday sales.

Black Friday and Cyber Monday are the two days when stores – online and physical – offer huge discounts on their products. Singles day also falls in the same category. However, apart from China where it originated, sales on Singles day is mainly conducted online globally.

Also Read: All You Need To Know About Online Shopping & Security

These are the days when the online retailers earn maximum revenues on their products. For the past few years, online retail stores have incurred huge revenue from the sale conducted on these days. But are the consumers’ safety given priority on such days?

Given below are few odd instances that users often face when they are shopping online. So, Black Friday shoppers, please take note:

Website

While you are shopping online, you often search through hundreds of websites to buy a gift for your loved one. But it is better to begin your search with a renowned site than from an unfamiliar one. Online shopping websites like AmazonebayFlipKart should be your first choice. These are recognized sites and have a good reputation. The use of mobile devices like tablets and smartphones has further aggravated the need to use secure websites.

Black Friday Shopping

Check for SSL

SSL stands for Secure Sockets Layer. For any buyer who wishes to shop online, it is necessary to check whether the site is SSL encrypted. Recognizing a site which is SSL encrypted is quite easy. The site URL would consist of HTTPS:// rather than just HTTP://. If you see a site without the SSL encryption, it is better to avoid the site to make any purchases. It is advised not to give any credit card numbers to any emails generated from these sites. These might not be safe.

Secure connectivity

When shopping online, protecting just your credit card details is not enough. It is mandatory to check whether your internet connections are secure as well. This is especially applicable for shoppers using smartphones and tablets. While using Wi-Fi it is necessary to check with your mobile’s security software. The security software helps in keeping private information secure in your devices while you are connected to the internet.

Password strength

For online shoppers, the mode of payments are mostly credit cards or through a payment integration system like PayPal. Passwords are mostly alpha-numeric or numeric. However, PayPal permits use of special symbols apart from alpha-numeric characters. Hence for Black Friday shoppers shopping online, it is important that you use strong password for your accounts especially for your credit cards and PayPal accounts.

Keeping the above guidelines is important to make your online shopping experience a merry one. Happy Shopping!

Is It Safe To Shop Online On Black Friday And Cyber Monday?

Online shopping has become more of trend than necessity. With internet accessibility increasing with every passing day, online shopping has become a phenomenon. Black Friday and Cyber Monday are the most thriving examples of this. But while retailers have been pocketing in bulk profits, consumers often face harassing situations during the Black Friday and Cyber Monday sales.

Black Friday and Cyber Monday are the two days when stores – online and physical – offer huge discounts on their products. Singles day also falls in the same category. However, apart from China where it originated, sales on Singles day is mainly conducted online globally.
Also Read: All You Need To Know About Online Shopping & Security
These are the days when the online retailers earn maximum revenues on their products. For the past few years, online retail stores have incurred huge revenue from the sale conducted on these days. But are the consumers’ safety given priority on such days?
Given below are few odd instances that users often face when they are shopping online. So, Black Friday shoppers, please take note:
Website
While you are shopping online, you often search through hundreds of websites to buy a gift for your loved one. But it is better to begin your search with a renowned site than from an unfamiliar one. Online shopping websites like Amazon, ebay, FlipKart should be your first choice. These are recognized sites and have a good reputation. The use of mobile devices like tablets and smartphones has further aggravated the need to use secure websites.
Black Friday Shopping
Check for SSL
SSL stands for Secure Sockets Layer. For any buyer who wishes to shop online, it is necessary to check whether the site is SSL encrypted. Recognizing a site which is SSL encrypted is quite easy. The site URL would consist of HTTPS:// rather than just HTTP://. If you see a site without the SSL encryption, it is better to avoid the site to make any purchases. It is advised not to give any credit card numbers to any emails generated from these sites. These might not be safe.
Secure connectivity
When shopping online, protecting just your credit card details is not enough. It is mandatory to check whether your internet connections are secure as well. This is especially applicable for shoppers using smartphones and tablets. While using Wi-Fi it is necessary to check with your mobile’s security software. The security software helps in keeping private information secure in your devices while you are connected to the internet.
Password strength
For online shoppers, the mode of payments are mostly credit cards or through a payment integration system like PayPal. Passwords are mostly alpha-numeric or numeric. However, PayPal permits use of special symbols apart from alpha-numeric characters. Hence for Black Friday shoppers shopping online, it is important that you use strong password for your accounts especially for your credit cards and PayPal accounts.
Keeping the above guidelines is important to make your online shopping experience a merry one. Happy Shopping!

Is It Safe To Shop Online On Black Friday And Cyber Monday?

Three Advertising Trends That Are In Vogue!

The usage of mobiles and tablets in everyday life has increased by a very high margin. The sudden growth in the usage of all these gadgets is not just credited to the technical developments. It has also been consequent upon the brilliant marketing and advertising trends implemented by the marketers.

One must give utmost credit to the creative ways of placing a product in the market by the marketers. But before that, there are three important advertising trends of the current times one must note before stepping into the marketer’s shoes.
Also Read: Find Out Why Blogs Are Important For Digital Marketing
1. The tale of rotten cookies and growth of id targeting
Cookies basically can be related to caches formed in your smartphones, though they are formed by the web-sites just like how caches are formed from your mobile apps. They are minute copies of the web-site data that gets stored into your computer. Not like they stay with your computer all along, they have their respective expiration dates. But these days, the advertising trends are different. Due to all the fancy online shopping apps, people have moved on to shopping using their smartphones or tablets most of which do not entertain functioning of cookies at all.
The alternative way of reaching out to people, and one of the most common advertising trends, would be the direct ID targeting, wherein you get to reach out to people across various devices through multiple screens. This new method of reaching out to people gliding through different devices seems to be the new cool way of reaching out and promoting a product unlike the same old cookie which seems to have lost its crunchiness.
2. The role of data in the digital media
Current Advertising TrendsData have always been a catalyst in driving the success of digital media since ages. The media make the utmost use of data to promote any product prevailing or entering into the market. It is the data-set by which you earn the rights to judge any product in the market. Every spec of data provides a very crucial detail about the products in store.
The most important judge of the data for a given product would be the public. It is properly exploited by social networks like Facebook and Twitter that put up the first party datasets and let users judge them. By this way the customer has direct contact with brand marketers, unlike the old school formal way of e-mails and proposals to get in touch with each other. People just post their views on these social networks and make the brands decide what advertising trends to adopt next for production and marketing methods.
3. The age of trading desks
This is a period for the marketing agencies where there is no room for the work called compensation. They cannot take anything light and let it free, under such a tight situation comes in the saviour called trading desk. This is one of the most popular advertising trends. They provide you with brilliant expert advice regarding your technical and also marketing skills. It basically acts like a bridge between the clients and agencies; it removes all sorts of cold vibes between them.
In fact various prosperous companies consider trading desk’s advice to make the next big move. The programmatic planning seems to work, but it will take ages to settle in with the views and methods adopted by them. But then it ends up helping a few agencies to bring in cash into their pockets, due to the slow and minimal moves they make regarding their products. Thus trading desks act as a guardian for various companies bridging their relationship with the public and clients.
These are the advertising trends you need to follow when going for digital marketing of your business or product.

Three Advertising Trends That Are In Vogue!

How Would You Build Network With Google Plus

Social media has been reaching out far and wide to every single nook and corner of our world. The business-world, today, centres around social media and networking sites that are influencing marketing strategies and the whole process of connecting with potential customers. Google Plus is one of the forerunners in building one of the biggest advantages of social media networks. You can build network with Google Plus.

As companies need to continuously adapt to the changing environment and marketing trends to survive in this highly competitive world, social networking has also found a significant place in their marketing plans.

Social networks enable maximum exposure and increased chances of readership, followings, sharing and web traffic.

Also Read: The Top 5 Ways To Get Facebook Likes For Free

Google Plus is Google’s own contribution to social media providing a unique way to reach out to the right audience. Google enables you to build network with Google Plus.

Google Plus- A branch of Google

What makes Google Plus unique from other networking sites is that it is Google’s own brainchild and this fact makes it stand out. Google and Google Plus share a lot of things in common enabling better performance and functionality. It stays true to the ultimate aim of social networking, helping you to build network with Google Plus.

As Google and Google plus work hand in hand, the chances of your blogs and links posted in Google Plus being discovered in Google search stands much higher and gives you bigger viewer-ship numbers.

Increase in viewer-ship is directly proportional to an increase in interaction and hence adds to the plus points of Google Plus.

Build Network With Google Plus Efficiently

The benefits of Google Plus do not stop here. It allows for a blog with high level of graphical contents thus increasing your visibility ten times.

Integration with YouTube makes video sharing a piece of cake in Google Plus and hence again results in increased viewer-ship.

The last to be mentioned but the coolest feature its ‘Hangouts’. Hangouts have made hanging out on the internet much cooler and easier with their video chatting, conferencing and presentation facilities. The section calls you to build network with Google Plus.

All features needed for an efficient network are present in the social network. But you can build an effective network only if you use it to your advantage. Here are 3 ways that will help you reap the benefits when you build network with Google Plus.

Place a complete and relevant profile

The first important tip for successful networking is setting up a complete profile that reflects your personality. It should be a medium that lets other people know of your likes, dislikes and motives. With an advanced networking system like Google Plus you get exposed to the relevant circles. Circles can again be personal, friends, hobby-based and they are places where you can meet up with like-minded people.

Choosing the words in your profile can be a wise way of exploiting the usefulness of keywords in search results.

No blank spaces must be present in your profile. Set up your profile after a thorough research on keywords and target people.

Participation

A continuous presence is mandatory if you want to effectively build network with Google Plus. A few clicks alone cannot help you. Spend time to understand the purpose of  posts and participate in discussions to voice your opinion.

Don’t just post everywhere; post only to relevant communities and only after a proper introduction and permission to post. Don’t let your marketing motive overtake your genuine interest in conversations. Build your image within groups and communities without spamming them. Post to relevant circles and target audience only to save time and effort.

Suggestions

Suggestions are wonder workers. Don’t neglect them. Understand what people expect from you through their feedbacks. Keyword-optimized profiles will help you find and connect with your target audience. Do check the credibility of circles before joining them.

Build network with Google Plus and reach out to millions.

How Would You Build Network With Google Plus

Social media has been reaching out far and wide to every single nook and corner of our world. The business-world, today, centres around social media and networking sites that are influencing marketing strategies and the whole process of connecting with potential customers. Google Plus is one of the forerunners in building one of the biggest advantages of social media networks. You can build network with Google Plus.

As companies need to continuously adapt to the changing environment and marketing trends to survive in this highly competitive world, social networking has also found a significant place in their marketing plans.
Social networks enable maximum exposure and increased chances of readership, followings, sharing and web traffic.
Also Read: The Top 5 Ways To Get Facebook Likes For Free
Google Plus is Google’s own contribution to social media providing a unique way to reach out to the right audience. Google enables you to build network with Google Plus.
Google Plus- A branch of Google
What makes Google Plus unique from other networking sites is that it is Google’s own brainchild and this fact makes it stand out. Google and Google Plus share a lot of things in common enabling better performance and functionality. It stays true to the ultimate aim of social networking, helping you to build network with Google Plus.
As Google and Google plus work hand in hand, the chances of your blogs and links posted in Google Plus being discovered in Google search stands much higher and gives you bigger viewer-ship numbers.
Increase in viewer-ship is directly proportional to an increase in interaction and hence adds to the plus points of Google Plus.
Build Network With Google Plus Efficiently
The benefits of Google Plus do not stop here. It allows for a blog with high level of graphical contents thus increasing your visibility ten times.
Integration with YouTube makes video sharing a piece of cake in Google Plus and hence again results in increased viewer-ship.
The last to be mentioned but the coolest feature its ‘Hangouts’. Hangouts have made hanging out on the internet much cooler and easier with their video chatting, conferencing and presentation facilities. The section calls you to build network with Google Plus.
All features needed for an efficient network are present in the social network. But you can build an effective network only if you use it to your advantage. Here are 3 ways that will help you reap the benefits when you build network with Google Plus.
Place a complete and relevant profile
The first important tip for successful networking is setting up a complete profile that reflects your personality. It should be a medium that lets other people know of your likes, dislikes and motives. With an advanced networking system like Google Plus you get exposed to the relevant circles. Circles can again be personal, friends, hobby-based and they are places where you can meet up with like-minded people.
Choosing the words in your profile can be a wise way of exploiting the usefulness of keywords in search results.
No blank spaces must be present in your profile. Set up your profile after a thorough research on keywords and target people.
Participation
A continuous presence is mandatory if you want to effectively build network with Google Plus. A few clicks alone cannot help you. Spend time to understand the purpose of posts and participate in discussions to voice your opinion.
Don’t just post everywhere; post only to relevant communities and only after a proper introduction and permission to post. Don’t let your marketing motive overtake your genuine interest in conversations. Build your image within groups and communities without spamming them. Post to relevant circles and target audience only to save time and effort.
Suggestions
Suggestions are wonder workers. Don’t neglect them. Understand what people expect from you through their feedbacks. Keyword-optimized profiles will help you find and connect with your target audience. Do check the credibility of circles before joining them.
Build network with Google Plus and reach out to millions.

How Would You Build Network With Google Plus

Quality Revenue On Thanksgiving By Paid Search Marketing

Marketing and promotion for festivities now begin well in advance. Ecommerce businesses and online shopping has boosted this, generating quality revenue on thanksgiving this year and increased paid search and display advertising budgets. For Thanksgiving and Black Friday, marketers planned special deals and campaigns with a hike in their ad spend.

According to a data released by Kenshoo, paid search spending by marketers began almost nine days before Thanksgiving. This was further boosted because of Black Friday. With online shopping and mobile shopping gaining firm grounds, shopping pattern of customers have gradually changed over the years.

Also Read: Five Paid Search Platforms That Boost Your Site Ranking

Google recorded double the Product Listing ads this year with a high traffic from mobile devices like smartphones and tablets. Businesses get an opportunity to generate quality revenue on Thanksgiving and other special events. The top websites that recorded maximum paid search promotion include Sprint with an ad spend of $4.5 million. Amazonincurred an ad spend of $3 million. Most of the paid search ads were text based. Expenses on paid search marketing have increased by 40% since 2012.

So, how was such high revenue generated by these websites? Quality AdWords campaigns are a big reason for this along with retargeting. But what attracted customers more were the various discounts offered by these giant retailers. Product prices were lowered by more than 20% allowing shoppers to purchase more products. Offering discounts is yet another way to generate quality revenue on Thanksgiving.

High Quality Revenue On Thanksgiving

The not-so-cool retail websites also generated quality revenue with high discounts on various products and merchandises. These sites, which otherwise, do not attract much visitors round the year, have grasped the festive season to churn out maximum revenue.

High sale of smartphones

The holiday season recorded the highest sales in gadget categories like smartphones and tablets. Almost 33% of the merchandise sold was just smartphones and tablets.

Social platform use

Social platforms did not score quite high for shopping this festive season. Though advertisers have poured in to market their products on the social media platforms, Adobe reported that purchases through social networks have summed upto just 2% of the entire revenue.

Mobile shopping dominated

Generating quality revenue on Thanksgiving, alike all other special events, is something that every business looks forward to. This year saw the highest sale of merchandises through smartphones. The ad spend on various sites too was highest from smartphones. Of the total revenue earned, 14% of the shopping was conducted through mobiles. This is a continuous upward trend that seems not to reverse anytime soon in future.

Quality Revenue On Thanksgiving By Paid Search Marketing

Marketing and promotion for festivities now begin well in advance. Ecommerce businesses and online shopping has boosted this, generating quality revenue on thanksgiving this year and increased paid search and display advertising budgets. For Thanksgiving and Black Friday, marketers planned special deals and campaigns with a hike in their ad spend.

According to a data released by Kenshoo, paid search spending by marketers began almost nine days before Thanksgiving. This was further boosted because of Black Friday. With online shopping and mobile shopping gaining firm grounds, shopping pattern of customers have gradually changed over the years.
Also Read: Five Paid Search Platforms That Boost Your Site Ranking
Google recorded double the Product Listing ads this year with a high traffic from mobile devices like smartphones and tablets. Businesses get an opportunity to generate quality revenue on Thanksgiving and other special events. The top websites that recorded maximum paid search promotion include Sprint with an ad spend of $4.5 million. Amazon incurred an ad spend of $3 million. Most of the paid search ads were text based. Expenses on paid search marketing have increased by 40% since 2012.
So, how was such high revenue generated by these websites? Quality AdWords campaigns are a big reason for this along with retargeting. But what attracted customers more were the various discounts offered by these giant retailers. Product prices were lowered by more than 20% allowing shoppers to purchase more products. Offering discounts is yet another way to generate quality revenue on Thanksgiving.
High Quality Revenue On Thanksgiving
The not-so-cool retail websites also generated quality revenue with high discounts on various products and merchandises. These sites, which otherwise, do not attract much visitors round the year, have grasped the festive season to churn out maximum revenue.
High sale of smartphones
The holiday season recorded the highest sales in gadget categories like smartphones and tablets. Almost 33% of the merchandise sold was just smartphones and tablets.
Social platform use
Social platforms did not score quite high for shopping this festive season. Though advertisers have poured in to market their products on the social media platforms, Adobe reported that purchases through social networks have summed upto just 2% of the entire revenue.
Mobile shopping dominated
Generating quality revenue on Thanksgiving, alike all other special events, is something that every business looks forward to. This year saw the highest sale of merchandises through smartphones. The ad spend on various sites too was highest from smartphones. Of the total revenue earned, 14% of the shopping was conducted through mobiles. This is a continuous upward trend that seems not to reverse any time soon in future.

Quality Revenue On Thanksgiving By Paid Search Marketing